Producing wealth in a socially and environmentally sustainable way should be a common goal of domestic and international business. In this age of open world economy, brand reputation, repositioning of government activities and privatization, doing business with ethical, moral and social concerns in the world of realizing the business now I do not know you. There is human bondage-bondage.
It's tough. :
Shanker-Dr. Adawar
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There are customers, employees, shareholders and neighbors. Helping people to draw their business classes. If they are socially and economically boosted, corporate productivity is also bound to increase.
The Indian corporate sector often blames the government for poor governance and lack of foresight. Questions that come to mind all the time, does the corporate sector have an obligation to contribute to the overall growth of the country? Do you have the right to blame the government for bad governance? Does it contribute to national construction?
In India, most companies do not have a clear policy on social responsibility. Developed countries like England have separate ministries to take care of corporate social responsibility issues, but in India the government has a very small number of companies that contribute to the development of a clear society on this issue Among the basic intention is to ensure good, rather business policy of the country to stay away from tax net
Companies and governments should try to establish business-society relationships. The concept of Corporate Social Responsibility (CSR) has not been deeply rooted in India because nomenclature is not well defined. CSR is at an early stage. We need to do a lot of things to change our attitude towards CSR and raise our awareness of corporate social responsibility. Companies should be aware of the nature of globalization, changing market conditions, and changing business due to competition. The market economy is paving the way for corporate-led development, and a new cultural perspective is emerging in India's business environment, which has a strong social responsibility.
Social responsibility includes areas such as health, education, employment, income and quality of life. This should be tied to the corporate sector to work on the above aspect, which is considered to be a major social indicator. They have enough money to serve the country in the above segments of society. They should remember to have better abilities if the general health of the public is good.
In 1970, Milton-Friedman of the New York-Times wrote naturally: "Business social responsibility is to increase profits." This view is often a matter of social responsibility other than intention of profit In companies that are engaged in advocacy held by those who do not see much benefit, but increasingly, in the case of profit, tangible and altruistic / charitable / ethical cases are clearly intangible and clearly Clearly the indicator is blurred. The purpose in this context is to highlight the need for a paradigm shift in the importance of larger investments in intangibles to increase corporate value.
Significance of CSR in India
The ideal corporate citizen has an ethical and philosophical dimension, especially in India, where there is a big gap between people in terms of income and living standards, social status
According to the latest survey by Tata Energy Research Institute (TERI), “Modified Image: State Poll of Corporate Responsibility in 2001” is
Ethical model
The origin of the first ethical model of corporate responsibility is the Indian business to demonstrate its pioneering commitment to social development in the 19th century corporate philanthropists like the Cadbury brothers of England and the Tata-family of India. Mahatma * Gandhi when pressure on the house increased during the independence movement
We developed the concept of "trust governance" where property owners will voluntarily manage their wealth on behalf of people.
The influence of Gandhi has prompted various Indian companies to play an active role in promoting nation-building and socio-economic development during the twentieth century. The history of corporate philanthropy in India includes cash and kind donations, community investment in trusts, provision of essential services such as schools, libraries, hospitals etc. Many companies, especially "family-owned businesses", Continue to support such charitable activities.
Statist model
India is a large public sector and state-owned enterprise, and the second model of CSR appears in India after independence in 1947 when adopting a socialist and mixed-economy framework. The border between state and society is a state-owned enterprise Were clearly defined. Elements of corporate responsibility, especially those related to the relationship between the community and workers, were included in labor law and business principles. This state sponsored the corporate philosophy still works with many public sector companies that have survived the wave of privatization in the early 1990s.
Liberal model
Certainly, the global trend towards privatization and deregulation is a third model of corporate responsibility, namely that the company is solely responsible to the owner, and this approach is economic in 1958. Closed internally by American economist Milton Fried-man who challenged just the concept of group responsibility for anything other than gist
Many in the corporate world and elsewhere will agree with this concept, claiming that business is sufficient to comply with the law and generate wealth, through which taxation and
Stakeholder model
With the progress of globalization, there is a growing consensus that the scope of social obligations extends to businesses as economic rights increase. Along with consumer behavior and increasing shareholder pressure, citizenship campaigns for irresponsible business behavior are creating a stakeholder model of corporate responsibility. This view is often
The original analysis of the stakeholder approach to strategic management in 1984 in relation to R. Edward-Freeman makes the stake a mainstream of business literature (Freeman, 1984) Coding to Ac-Freeman, “Stakeholders within the organization can be affected or any group or individual that is affected by the achievement of the organization's goals”
CSR Awareness and Practice in India
The survey was conducted in 2001 by ORG-MARG for TERI Europe in several cities in India. The basic purpose of this survey is the recognition of the following three stakeholders, including the general public, workers (skilled, semi-skilled, non-skilled), business executives (company relations, labor-management relations, heads of the welfare department) and多 Multinational companies, large and medium sized Indian companies). People gathered that they believed that companies should actively engage in social issues.
The majority of the general public feels that companies should be fully responsible for the role on which they have direct control. This includes delivering superior products and low prices, ensuring that it is environmentally friendly, and treating employees fairly without discrimination based on gender, race or religion over 60% of the general public In addition, companies also close the gap between the rich and the poor, reduce human rights abuses, solve social problems, increase responsibility for economic stability
CSR as a Business Success
CSR is considered to be an important aspect of business success, including efficient resource management, environmental protection, employment and an environment-friendly atmosphere.
Ashok Khosla, president of development alternatives, an NGO in India, sustainability includes sustainable consumption and sustainable production, and both procedural and consumer responsibilities CSR is not free size . Ngo, citizens, government, size, type, location of companies, how to do
CSR can be borne by companies.
Civil society is good for business and is a tool for promoting CSR corporate activities. Therefore, businesses should look at civil society as being a CSR auditor for business and a business friend, just like a traditional auditor. There are lessons for business to learn from interactions with civil society.
advantage.
Conclusion
The business of the 21st century can only do CSR. As soon as corporate homes realize this and proactively pursue this process, it will be better off. We need to formulate laws to enhance the practice of CSR.
Indian CSR has traditionally been a classic father's philanthropic issue that financially supports schools, hospitals and cultural institutions. However, from being an add-on motivated by far-off altruism and personal glory, charity drive is driven by the need of the business. With the state's welfare and infrastructure provision minimized in many areas, businesses must secure adequate labor, housing, health care and education while at the same time
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