Cost reduction-selling from anchor part 2
Last week we saw a way to cut costs
Our business. As promised, we will sell from the second anchor.
Entrepreneurs are special breeds of business people who strive for traditional goals and achieve them through unconventional means. It often means that you do not have much hard cash to invest in traditional marketing techniques to achieve customers. But there is a way to make your business a customer magnet that brings "sales".
One of the first things you need to know when starting off is your prospects and customer characteristics. As wagon zui only as you advance, it is a four-wheeler that fits your needs. They plan (whether you have a budget for it) marketing plan, marketing calendar (you plan to get capital
The age of the "lone wolf business owner" is, with wind and innocence, gone. Today there is a business world that wants to help you in exchange for your help. Aid is important now, but it is cold to pay and cash is unnecessary. This is where we can put into practice some of the trading techniques we talked about last week. It can be said to be the owner of other businesses that can be fooled. It is such a use resource by me alone.
One of the most important things to do to achieve your business goals is to stay in touch with the people on your customer list. If you don't have one yet – build it, even if you personally don't know them yet. Do this by mailing an announcement postcard to the surrounding neighborhood of your business. Announce the grand opening if you are a brick and mortar store, offering a small gift for your first 25th or 50th customer. If your business is not a walk-in store the same about your business start Send announcements, scheduled for six days after your postal date There is a beginning of your "customer database" for all future ads.
You have to find a "niche" "position" and there is Madison Avenue. Make your niche different for you what you stand for, think when your future customers hear your company's name and put it on paper and you Make everything you do from this point to accomplish what you wrote.
The next thing to do is the "benefit list". What kinds of rewards often compete when doing business from your customers? Is your business or service special?
After those, you need to decide on the "quality" you offer. Quality in this sense is not what you put in your business, but rather what the customer gets out of. You are selling, customers can use high grade tin in tin cages that don't care for it. What the customer cares about is whether it stays together when it is playing for six months when the tin whistle is six years old. See "quality" as a setting apart from the competition-but from the customer POV (viewpoint).
If these lists are papers, look at them and rate honestly if your competitor offers the same benefits as you. Distinguish yourself from them, then put emphasis on comparative advantage. Then developed the "elevator" pitch. If it only takes 10 seconds to tell someone what you did to someone, that is the pitch of your "elevator".
If you're doing business, keep track of your "A" customers. All customers are not equal. Some buy more, deal more with more, and it's easy to come back. Treat your "B" list customers like rental, your "A" list like family.
Then, when the talk here is finalized, there is a marketing arsenal of other weapons that should not be implemented immediately. If you don't have the capital to invest in some marketing, it's always doing business with you to read about the success of others, also raising your credibility with new customers.
Of course it goes without saying that "service" is the secret to any business success. The only definition of these "reasonable" services is that it is what the customer wants to be. That is not what you have always done in the past.
Guarantees are so important in any type of business and people expect it. The longer the warranty, the more attractive it will be, but fewer people will be asking for a refund.
Follow-up is so important that I can hardly find a way to make it stand out. Almost 70% of the lost business is not due to poor service or the quality of the knockdown, but the reason for the indifference after sales. So it's an added customer database about not only customers but forget. Get their proper information – name, address, phone number, what you did for them, etc. Find a way, that's postcard mail, flyers, what – but send something every four weeks. If they don't see your name regularly, they don't remember when they need what they offer. You may sell tires and we know that there may only be a certain number of tires that you can expect to buy in the year, so you will get stuck, so from the traditional to the last with postcards I will remember and exchange in the week. Please have a car and use the email to make sure that you have your car number in the mail. Please use that as a competitor, unless you are a competitor.
It's a great tool for using the network. It is not a friend without a sense network but a customer who wants to. Join a group to ask questions, listen to answers, take notes, and contact people you meet. With the success of Guess, the card or not. Contact them for free consultation, and don't give them a sales pitch in the meantime. Although anyone can resist sales offers, it is hard to resist free consultations that help them solve any problems. Many times your service is the answer for the problem but save on sales until the next call. Likewise, if you can not help them when consulting, one of your fellow entrepreneurs can be honest and refer them to him / her (this is what you really do in service Not only is it showing your prospect that you are interested in, but it is also from one of your peers)
Just as I felt how many customers can refer you to friends or family members you can help them who were honest enough to tell them
Your customer list is worth its weight in platinum, especially if it's inflated with information, it's not compiled and insane free. With these strategies, it's more sales just continue naturally However, it is a natural conclusion that we secure under safety from competition.
Last week we saw a way to cut costs
Our business. As promised, we will sell from the second anchor.
Entrepreneurs are special breeds of business people who strive for traditional goals and achieve them through unconventional means. It often means that you do not have much hard cash to invest in traditional marketing techniques to achieve customers. But there is a way to make your business a customer magnet that brings "sales".
One of the first things you need to know when starting off is your prospects and customer characteristics. As wagon zui only as you advance, it is a four-wheeler that fits your needs. They plan (whether you have a budget for it) marketing plan, marketing calendar (you plan to get capital
The age of the "lone wolf business owner" is, with wind and innocence, gone. Today there is a business world that wants to help you in exchange for your help. Aid is important now, but it is cold to pay and cash is unnecessary. This is where we can put into practice some of the trading techniques we talked about last week. It can be said to be the owner of other businesses that can be fooled. It is such a use resource by me alone.
One of the most important things to do to achieve your business goals is to stay in touch with the people on your customer list. If you don't have one yet – build it, even if you personally don't know them yet. Do this by mailing an announcement postcard to the surrounding neighborhood of your business. Announce the grand opening if you are a brick and mortar store, offering a small gift for your first 25th or 50th customer. If your business is not a walk-in store the same about your business start Send announcements, scheduled for six days after your postal date There is a beginning of your "customer database" for all future ads.
You have to find a "niche" "position" and there is Madison Avenue. Make your niche different for you what you stand for, think when your future customers hear your company's name and put it on paper and you Make everything you do from this point to accomplish what you wrote.
The next thing to do is the "benefit list". What kinds of rewards often compete when doing business from your customers? Is your business or service special?
After those, you need to decide on the "quality" you offer. Quality in this sense is not what you put in your business, but rather what the customer gets out of. You are selling, customers can use high grade tin in tin cages that don't care for it. What the customer cares about is whether it stays together when it is playing for six months when the tin whistle is six years old. See "quality" as a setting apart from the competition-but from the customer POV (viewpoint).
If these lists are papers, look at them and rate honestly if your competitor offers the same benefits as you. Distinguish yourself from them, then put emphasis on comparative advantage. Then developed the "elevator" pitch. If it only takes 10 seconds to tell someone what you did to someone, that is the pitch of your "elevator".
If you're doing business, keep track of your "A" customers. All customers are not equal. Some buy more, deal more with more, and it's easy to come back. Treat your "B" list customers like rental, your "A" list like family.
Then, when the talk here is finalized, there is a marketing arsenal of other weapons that should not be implemented immediately. If you don't have the capital to invest in some marketing, it's always doing business with you to read about the success of others, also raising your credibility with new customers.
Of course it goes without saying that "service" is the secret to any business success. The only definition of these "reasonable" services is that it is what the customer wants to be. That is not what you have always done in the past.
Guarantees are so important in any type of business and people expect it. The longer the warranty, the more attractive it will be, but fewer people will be asking for a refund.
Follow-up is so important that I can hardly find a way to make it stand out. Almost 70% of the lost business is not due to poor service or the quality of the knockdown, but the reason for the indifference after sales. So it's an added customer database about not only customers but forget. Get their proper information – name, address, phone number, what you did for them, etc. Find a way, that's postcard mail, flyers, what – but send something every four weeks. If they don't see your name regularly, they don't remember when they need what they offer. You may sell tires and we know that there may only be a certain number of tires that you can expect to buy in the year, so you will get stuck, so from the traditional to the last with postcards I will remember and exchange in the week. Please have a car and use the email to make sure that you have your car number in the mail. Please use that as a competitor, unless you are a competitor.
It's a great tool for using the network. It is not a friend without a sense network but a customer who wants to. Join a group to ask questions, listen to answers, take notes, and contact people you meet. With the success of Guess, the card or not. Contact them for free consultation, and don't give them a sales pitch in the meantime. Although anyone can resist sales offers, it is hard to resist free consultations that help them solve any problems. Many times your service is the answer for the problem but save on sales until the next call. Likewise, if you can not help them when consulting, one of your fellow entrepreneurs can be honest and refer them to him / her (this is what you really do in service Not only is it showing your prospect that you are interested in, but it is also from one of your peers)
Just as I felt how many customers can refer you to friends or family members you can help them who were honest enough to tell them
Your customer list is worth its weight in platinum, especially if it's inflated with information, it's not compiled and insane free. With these strategies, it's more sales just continue naturally However, it is a natural conclusion that we secure under safety from competition.
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