It is an expensive business to set the display on a trade show. You have to rent space, create, promote, store the display, and staff it. Prior to the identification of the customer it is possible to be involved in the cost of all these parts.
Start planning well forward. You already know this, right? "Do yourself a self-sponsored, and sign up for the first time in front of you. I know how carefully the bride today is planning the wedding. Ahea for several months, many years ...
It's tough. :
Trade fair marketing, trade fair budget, trade fair costs
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It is an expensive business to set the display on a trade show. You have to rent space, create, promote, store the display, and staff it. Prior to the identification of the customer it is possible to be involved in the cost of all these parts.
Start planning well forward. You already know this, right? "Do yourself a self-sponsored, and sign up for the first time in front of you. I know how carefully today's bride is planning a wedding. Several months, many years ahead, they are Start thinking about churches, receptions, dresses, flowers, cakes and of course, cost Well, you are the bride Grab your planning book and you are ready for the successful exhibition season yourself Don't start writing everything you have to do to gain
Even if you decide before, the next generation energy park 'will return all costs and expectations. That's why you create a budget for the trade show. Whether to admit it, there is a cost to everything, the exhibition There is no exception to the "Making things that we keep in mind" and we are continuing to sell at least the opportunities that occur. So you can reduce the view cost. All should be done eye to that potential return.
** How to Start Budgeting Your Trade Show **
The normal starting point for your campaign is the exhibition budget. Working from a budget, you have the outside chance of keeping your expenses under control. Of course, there is a certain amount of hocus pocus involved in the budget for things like trade show marketing-that you did it seriously before, it's already the best shot. This is not rocket science, and the research and analysis you are doing is better than simply "blow it away". Use the following "brainstorming" process.
First, ask yourself some big questions:
Questions 1. Do I really believe that I can recover my expenses within a short enough period of time to "make it profitable" (make more)?
Answer 1. Like most promotions and advertisements, until you have done that, you have a little idea how it is successful. You must first summarize all costs and then try to figure out how many people are likely to get from this kind of exposure.
Question 2. Do I have any ideas that a trade show is likely to be "informative"?
Answer 2. There is a directory of reports and trade shows that you can tell about the industry-specific show. Usually I think that the number of participants, and shopping habits. Find the relevant directory and keep track of the options during the show.
Question 3 There is an obvious way to increase my "conversion value"-how many participants buy from me?
Answer 3. Yes of course having an attractive, eye-catching display is a good start. Getting a good position on the floor helps. Make the setting booth appropriate for the "Processing" participants more efficient. Having a lead collection system will help you to do more informative follow-up. Not only the fulfillment of the hand out of memories, it has been recognized. The staff at the training booth is a big difference.
Ask yourself and ask yourself what you think like this. Then you are ready to start preparing your exhibition budget.
** Start planning-select the appropriate show **
First of all, in the assembly, the following information (if you are concerned):
Find an exhibition directory for your industry (the best source online is), or check the main exhibition venue or exhibition company they are very quickly right track Place you on
It is an "intuitive" campaign based on the ten most promising indications in the selection.
Easy-to-use, easy-to-use, easy-to-use, easy-to-use, easy-to-use.
-place
-date
-Number of participants
-Providing area
-Target market (who will be involved)
Collaboration of computational costs
You can add several columns to the graph to list the costs specific to each show:
-Booth space cost
-Other space related expenses
-Travel expenses to and from the show
-What to rent or buy at the show (tables, power supplies, etc.)
-Accommodation charge for booth staff
-Shipping cost for booth display and materials
-Vehicle rental required
** Campaign costs when entering the number of shows **
Now think about the actual "sales process" and make a list of what you need to have a successful exhibition experience. These are usually the ones used for some shows, so consider them "campaign expenses" to be depreciated at the figures show:
-Display booth design and production
-Product literature
-Hand out
-Staff training
-Show promotion (free pass to customers, etc ..)
Once you have estimated that your campaign costs will service four shows, take these costs and add 25% of the total campaign costs to the cost of each show. It should give you a realistic estimate of the total cost of each show:
Cost to attend the show = specific show cost + professional rated campaign cost
** Calculate your breakpoints **
Having a fairly clear idea of your cost, it should be possible to arrive at an accurate estimate of your break point for each show
For example, let's assume that your cost for Show A is calculated to be $ 3,000 (including a parent-rated amount for a one-time cost such as a booth and you're relatively easy Let's say that you can calculate your "gross profit" on sale (out pocket minus total sales value) For example, in the case of a wedding photographer his gross profit margin is 50% and the average Let me say that the sale is $ 1,000, which will give him a gross profit of $ 500 per sale.
In order to recover him $ 3,000 he must acquire 6 sales (6x $ 500 gross profit each sale)
** Factors that affect conversion values **
What's his chance to get 6 sales from a particular show?
Well that depends. If our photographer is warm and willing to go to the wedding show of Blush Bride 1000 to be beaten under the show door, maybe six are conservative estimates. But if you only have 200 people in a show, it may be much harder to get sales for six people.
But it also depends. A smaller show may have a few exhibitors (less competition), but a more intimate feeling about it, but more time with each future customer, of course the cost will be significantly less in the larger exhibit Even in the break, the sales points will be less.
The same goes for a much larger show: more participants (future sales), but higher costs, and much more (and stronger) competition. Therefore, the "conversion rate" (sold per 1000 attendees) will be lower. There are more people, but it may be difficult to sell.
You have a sense for the "conversion rate" idea: the price of your service, the attractiveness of your presentation, the quality of your samples and handouts, etc.
Every show and every product has a "conversion" and the only way you can establish numbers for your own business is your presentation
It will certainly hurt the story to friends and acquaintances who have experience in trade shows. Ask them about their success rates. Also show how many sales results from. Ask them which shows were successful for them and how often they broke.
** Put it together. .. **
The only way you reach a difficult conclusion is to try it out. It makes it possible to establish a track record. If you think that the numbers for a particular show are almost tallying, take a stab. Go to the show or two and do a careful analysis of your costs and returns when it is over. You can then establish a credible "target rate"-the number you can expect to seriously shoot for and reach--then you're in business. Preparing the budget for the trade show for next year will be part of the cake.
And of course, if you don't commit to a show or two, your focus must immediately shift to (and break through) its target conversion rate, design a better display, more impressive samples and value Have a book on securities, keep track of some critical handouts, get your product, ..
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