It is that most website users don't really read your website that Jakob Nielsen & John Morkes scan your website 79% in a 1997 survey and only 16% it for the word I found what I read the word and there are more. How to copy your website to get the best chance of it being read
It's tough. :
SME Websites, Website Copywriting, How To Write Content For Websites
Article body:
You can spend considerable time designing your website and writing copies for it, or all by professional designers and copywriters
But, on the Internet it is a lot of competition for your site, so how do people actually get your copy read. I can not do reading patterns for some interesting research sites. These are referenced at the bottom of this article.
Website users typically leave a site that takes more than seven seconds to load, and the average visit is only one minute in length. So, assuming your site load in less than 7 seconds, you have an average of 1 minute to persuade your visitors to stay. And how do you leave them? The answer is simple: content, content, content.
But it takes an average of 5 to 7 visits to get people to buy your product or service so they will come back by changing your content regularly. Remove text, add text. Consider adding a whole page at any time and splitting a long page into two.
According to research, the content of itself is not enough. There are several factors to consider when building a good web site. Some studies teach you how to improve any website.
How to read web site readers
It is that most website users don't really read your website It is what Jakob Nielsen and John Morkes found in a 1997 survey. It is understandable that up to 79% of the website is a word to read 16%. We recommend using scannable text:
* Highlighted word
* Meaningful subheadings
* Bullets
* One idea per paragraph
* Inverted pyramid style
* Half word count of conventional writes
Let's see what W3school says too. W3school uses short sentences and paragraphs, scanning for articles rather than reading, leaving the user with a few seconds, if they do not feel that they have found what they are looking for Suggest to split on extra information, on different pages.
So the moment the inverted pyramid style is not only for how long. Do you remember the dissertation you had to write for high school or college?
Typically they start with an introduction, move on to background information and discussion, then move on to findings, and finally move on to conclusions and recommendations. All that means you need to read a lot of information before reaching the conclusions and recommendations
What Nielsen and Morks suggest is to invert the pyramid
You can write a website as a variation of the inverted pyramid by writing the summary first and adding details after the summary. Most people, of course, understand that scrolling also writes the inverted pyramid style of your website.
How it affects readability
ツ ア ア サ 短 短 短 ツ 短 コ ツ "ツ 個 個 督 督 督 タ プ ロ モ ー シ ョ ン Promotional copywriting site is a control version and , Each of the other four sites use one of the following versions:
* Approximately half word count as control and concise version: 58%
* Control easily scan as the same text as Scannable layout: 47%
* Neutral, not subjective, using objective language, proud or exaggerated language: 27%
* Combined version using all three: 124%
Track their eye movements
Eyetrack III completed research in 2003 and 2004 "Eyetrack III. It is a web site for structural SMEs as well as checking how far the news type site for that research is up to. In this survey, users go from left to right Follow the Western culture, first notice the top left of the page, hover over there a little and then down with a pattern like z
In this study, first read the first few words of the dominant headline, especially when the eye is paused, especially when the headline is at the upper left and sometimes at the upper right Stop reading on five headlines, but rare keywords often get people to rest. The interesting point is to scan the big type while reading this little type.
Can you trust?
Nielsen & Morkes search website website users for credibility in various ways, credibility using high quality graphics, good writing and more using outbound links
The information for the original purpose of the Internet is so this day. During the past years, I will copy-write human experimental sites. What I found consistently was that the user didn't want to see copywriting of the "hard sell" type.
Nielsen and Morkes also confirmed that theory in the article. The facts and credibility that go straight to wanting to get the user of this website is overrated by the claims that the user feels.
An interesting study of website credibility "How do people rate websites credibility?" By BJFogg Ph.D, Cathy Soohoo, David Danielson For Consumer Webwatch .. Is a website that rates almost 2700 participants.
They showed the results of 18 comments on credibility. These are the top 10:
• Design look: 46.1%
* Information design / structure-configuration and ease of navigation: 28.5%
• Information Focus-Width and Depth: 25.1%
• Company motivation-good motivation vs strictly commercial: 15.5%
* Usefulness of information: 14.8%
* Information accuracy: 14.3%
* Reputation and reputation: 14.1%
* Advertising-Dislike pop-ups, aggressive use of advertising: 13.8%
• Information Bias-Positive and Negative Comments: 11.6%
* Writing tone Simple friendly tone boosts reliability: 9%
What does this mean for you?
The content has a strong influence on the design that is king. Your design should be professional, tidy, consistent and easy to operate. Pages should be loaded within seven seconds, or you may lose visitors, so use a small number of quality, optimized graphics
As a good point for your logo and company name, your reader's eyes stop in the upper left quadrant first.
And, the top left quadrant heading is very important to keep your reader of your page for longer than a minute, so the first three words of your opening heading of your logo are most important Consider simple headings better than cute, vague things.
Are you really a good writer with regard to the content itself? In order to do this, it is a web page written by professionals as employment. If so, use a concise, scannable, objective style to maximize the readability of your website. Aim for an easy, friendly tone and write useful, accurate information in both width and depth.
When done, put it aside for a day or two, then edit what you wrote. Cross all i dots and all those t. Check spelling and punctuation. And take a look and take another good look at what removes the "hard sell". It has its use, but it just doesn't seem to work on the net.
The works cited in this article:
"How Users Read On The Web" By Jakob Nielsen and John Morkes, 1997, http://www.useit.com/alertbox/9719a.html
"The Best of Eyetrack III: What We Seen When Viewed Through Their Eyes" Steve * Outing and Laura * Luel, 2003 and 2004 http://poynterextra.org/eyetrack2004/main.htm
"How Do People Evaluate Website Reliability?" By BJFogg Ph.D, Cathy Soohoo, David Danielson For Consumer Webwatch. Http://www.consumerwebwatch.org/dynamic/web-credibility-reports-evaluate -abstract.cfm
"Web site design" W3Schools http://www.w3schools.com/site/site_design.asp
Why don't you work any business as sole owner
Being completely free and independent is "individual." There is no doubt that managing ownership is the easiest and easiest way to start a business. However, the jurisdiction in which you operate is not the way you should operate your business--just to get started. Taking any other choice, including establishing a legal entity apart from yourself,-such as a corporation or limited company-with an infinitely desirable sole proprietor
It's tough. :
Business Success, Small Business, Solo Entrepreneur, Entrepreneur, Start Business, Sole Proprietor, Partnership, Incorporate, Ltd, Limited Liability
Article body:
One of the main attractions of being an entrepreneur is the feeling of being "independent." Defining yourself as an independent entrepreneur does not solve the question of how to organize and operate your business.
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