Product Management-What does this mean in a high-tech enterprise? Where does it belong? I have held permanent positions with a number of high-tech concerns, similar to PJM Consulting, which has collaborated with more in consulting capabilities. Product management is on the high-tech map. In most cases, they will reside in the marketing department. Sometimes it's in the engineering / product development department.
It's tough. :
Business, Management, Software, Technology, High Tech, Product Management, Marketing, Pricing, Promotion, Product Development, Allocation
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Copyright 2006 PJM Consulting
Product Management-What does this mean in a high-tech enterprise? Where does it belong? I have held permanent positions with a number of high-tech concerns, similar to PJM Consulting, which has collaborated with more in consulting capabilities.
Product management is on the high-tech map. In most cases, they will reside in the marketing department. Sometimes it's in the engineering / product development department. Occasionally you will see it as its own function. And again, in high-tech companies, what does this term mean? Sometimes it is used interchangeably with the term "product marketing". In this case, it represents a significant responsibility for product planning and marketing functions of a particular product or product line. In other words, set pricing, distribution strategy and promotion strategy-not only to define the product (product planning) but also to drive other "3Ps" for the product
In larger companies often find that this function is divided into two distinct tasks: product management as part of product planning, and product In this case, if both functions remain in the marketing department, or the product planning department May be in the engineering department.
The last difference of this theme sometimes seen is that product management exists in the engineering department, but it vaguely resembles the traditional definition of the term In this case, it is a "product plan" but with work and skill set Is more closely aligned with the engineering project manager's definition.
In high-tech, the product management function is most commonly the "matrix" position: For the success of the product with only a few real authorities to ensure its success Usually, the success of the product manager is to other stakeholders in the organization, The laid out paths are the best for the company (and also for the individual stakeholders), so people's skills are just as important as having a technical grasp of the job in the product manager's ultimate success.
In the consumer market, the product manager usually holds much more direct power--like often a mini-GM for his product line. In many cases, product development will work for him. It is an alternative product manager for the consumer business used by brand managers. (In a large tech company, the brand manager achieves much of Marcom's role).
So what is the best way to configure the product management role of your business? Well, there is no really the best way. It depends on your business, culture and people. But I have my bias. Keep in mind that the product management functions by profit structuring of the high-tech business. Tthere put a strong, experienced Marketer with a strong technical background in the role of product manager as they are graded and compensated by the results of the product line P & L I product development should report to the product manager of a high-tech enterprise Although I have at least the marketing budget for the product line to them I also confirm that they have management support to address the developers from at least a comparable strength position . The lack of strength in product management is a major problem with many high-tech companies, especially those created by product developers.
The product manager's mindset should be that of "mini CEO" with his product line similar to the overall company for real CEOs. Too often engineering company's product management-no ability to market functions. This leads to a culture where the market does not build what it buys, but builds something that fits the fantasies of someone. A strong product management function leads to a constituency for that product line whose only business "object of life" is for his product to be successful. This perspective ensures that the big picture is always searched and eliminates the potential for product line item performance reduced by the peat war-or rationalization, which is a bad inter-sector commute product manager, for securing plans The product line gets the best chance of success.
That's my take-what are you?
Tsutsutsutsu
The tough economy is looking for more people to create income from their home business. The need to move a viable home business and making it right is important.
It's tough. :
Home Business | Financial Freedom | Financial Freedom Through Jaguar Marketing System | Jaguar Marketing System | Predator Marketing System / Mom |
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