As we sell to humans, isn't it great to know the five secrets that have the greatest impact on your customers? What I'm trying to share with you becomes Svengali for sale in your niche. I will put them in order of use in the marketing process, but they can be duplicated or switched to suit your situation
What happens in nature when there is a vacuum? So there is an attempt to fill the gap, and the human nature follows that law.
1. Fill the void-If someone gives someone a favor or gives something worthwhile to liberty, this action leads to an imbalance of relationships. This creates subconscious pressure on the recipient to give back in some way. This is known as filling a marketing void.
2. Reciprocation-The word "free" in marketing has the most response in English for every word. That's why marketers use it, and again. Does not everyone like something for free? "Free" means that there is no obligation or cost, but the recipient feels no obligation. If something of real value is given to a person, an imbalance is created – the void of nature – it needs to be fulfilled. Perhaps soon, if that person gets great value and use from the gift, there is a persistent auxiliary conscious stimulus to trade in the way.
It turns out that some people just don't seem to trade, it can be that they did not appreciate the full value of your offer. This is why knowing when you are offering a promotional free gift that makes you aware of the full value of what your customers are receiving
What really does marketing for this work is also "free" if you are using-Customers will now fill in a customer card for you (give you your name, address, and email address) Or accept your product for a 30 day trial
3. Get to like your customers-heard the phrase, "If customers know, like, and trust then buy from you". Well, the next step you got them to know with your "free" offer is to "get them like". I'll let you know (in a round trip, again) to help you think it's the most shortcut.
Now that all people are trying to "like", you are not going to like all your customers, but if you take this approach,
When I write, I can write ad sales characters or personally, but in fact, I am a live, breathing friend. Use plain talk as you are talking to your best friend and not "high-tech technobabble". Keep it simple!
4. Trust-I don't know about you, but when I hear someone say "trust me", it reminds me of a serpent oil salesman and I will do anything but yeah your customers To get to trust you? Take action and buy what you want to do to demonstrate leadership and communicate. You have to present yourself as an "authoritative" person. The only experts in your field and the only thing they should buy from as proven by your other customers, their friends and neighbors' endorsement.
If your offer is made in a letter, please include some endorsement from others, articles written about you, books, articles, newsletters you wrote, etc. That most people want to make decisions It is interesting to note that it is better to give them an action plan to say "yes".
5. Scarcity-This is really one persuasion to motivate humans to action and you need to create and manage this to your advantage with every offer you make
I feel that I will be able to solve the problem of what I am doing. If the amount is somehow limited, they want it even more. Do you remember the law of supply and demand? If the demand for the product is high and supply is low, the charged price is high or low is easily accepted. (It sounds like buying gas for your car, it?)
Whatever you imagine to use, or create a "awareness" that there is a limited amount of available, a limited time frame for supply, do this
Of course, we will provide you with a guarantee that you can not say anything. I always like the "Do not ask" type of 30, 60, 90 days, or full year warranty if it fits for you. This emphasizes your credibility by saying that you have been doing for a while. I have found that most of the time there is a guarantee policy that provides very few recipients, if you do not want to keep the unhappy customer anyway.
Remember to include all of these tips in all of your offers (ads, sales letters, offers, etc.). ) And see dramatic results and gains in your business.
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