Though, the most important aspect of how you look at it
Any successful mail order business is that ad. actually,
Mail order success is completely dependent, even on
Good ad.
First of all, the dynamic, magnificent ad that you have as you have
Attract the eyes and grab the attention of the people you are
Try to sell to. Thus, unless your ad actually "pops out"
Readers, your sales do not live up to anticipation, and your ad
Money is wasted.
The eye-catching appeal of your ad must begin in the headline.
Use headlines to create images in mind very quickly
Reader-a vision of all the issues being solved, and
Achieving the kind of happiness they seek. Your headline
Can not fail to catch the attention of your prospects
Capture him the rest of the ad, as it goes
Unread! So just by writing your ad for a while,
Quickly Profit Your Own Opinion
The cause is sent to him immediately
Your "resolution" to his problem. Your copy,
Excitement, and aggressiveness. Do not be afraid to use
Hard selling approach! I think what I am saying
Offers And general, "everyday", but use the correct English.
Still, keep in mind that you are honest. Do not exaggerate
Or make a request that can not be backed up. I can not promise that there is nothing
Or do not expect to maintain. By doing so, you
People in Federal Trade and Fair Practice.
Highlight the benefits of your product or service. Explain to you
Reader how you own a copy of your book (for example), or
A rich and happy life, as a reception service
More abundant. Don't get involved in detailing all the money
You have spent product development and research
Selling Only Information, Still Selling,
Credentials to provide it. Emphasizing the value with "sizzle"
Ownership
It is important to engage the reader as often as possible
Use of the word "you". "Write a copy as if you were
Talk to and try to sell just one person. ♪ Don't let ♪
The sound of your ad as a podium speaker addressing a huge stadium
Full of people, but as if there was only one individual
"listen."
Because it's too much, in Hana and Humorous
Advertisement. Keep your copy easy to point, then on target
Toward the sale of products and services for your prospects
Its advantages. In other words, keep it simple but clear, at all
Do not want to confuse the cost, the reader. Just tell him
Exactly what he will buy for his money, the benefits he receives;
How to move it about an order. You do not have to be too friendly.
In fact, do not use slang expressions as "become civilian".
Think of yourself as a door * door * door by writing an ad
Salesman You need to get prospect's attention
Soon, create interest in him with the product you are selling
Want to enjoy its benefits, and you can close the sale.
Copywriting, Advertising Display, Advertising, Sales
Letters or brochures are learned skills. It is something anyone can do
Master with research, practice, and possibly some bits
Professional guidance.
Move first, recognize competition in research,
How are they selling their products. Practice rewriting their ads
From different perspectives or from different sales angles.
Save a clipped ad file from another publication
File of ad writing idea. Work of any kind of copy;
Just use other advertising materials to stimulate yourself
Creativity.
Some of the "unknown facts" about advertising-and writing ad
Especially-tell me that you can not ask for more than three dollars
Short classified type ads. Generally, $ 5 items will be taken
At least one inch display ad. If you are going to sell $ 10
The item will need at least a quarter page-maybe half
Copy pages-and $ 15 to $ 20 items require complete pages. You
You're selling really big ticket items (costing over $ 50)
Need a four page sale letter, brochure, another order coupon,
And the return response envelope.
If you are making an offer via direct mail, the best
Postal system with it on sunday, monday or tuesday confirm it
You will not arrive on Monday, the first busiest day of the week.
And again, unless you are promoting a large ticket item, quality
Or have no great effect on the color of your paper
The response you get, but your print quality is completely
So keep this in mind when placing your printing order.
The last point to remember: the summer moon with people
Leave a month for the process
Direct mail but they are good for opportunities and advertising
Publications often found in vacation areas and at motels
It's a hotel
I can not do stress again often emails
The order does not, in fact, depend on the ad, and just like
Otherwise, the quality is paid off in the long run. Read this report again;
Study it. Then apply the following principles
That. They can work for others and work for you!
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