Millions of mail order catalogs
It is an average mailing list by a small mail order company
About a thousand in general, and many such operators
In rare cases, please mail more than a hundred works a week. If you know
Your conversion
When using a rental list with a name that is approximately 1% to 2%,
More than 5% when mailing to your own customer list.
With these numbers, the response rate will be about 2 orders
About 5-10 mails from 100 mails when using a cold list
Order when mailing to your own customer list for each 100
Piece mail.
Here are the major catalogs such as Mailinghouse Miles
Kimball, Hanover House, Lilian * Vernon, Johnson * Smith or L. L.
Bean, each of the people who may consider mailing six million
Every month or several months.
Catalog store here-amount
Not a mailer, but a manufacturer. Not a publisher. Mailer!
They buy what they sell from someone. It may be from you!
What are they looking for?
Own Catalog How-a sharp person by management
And they are very selective in the products they choose for
Because they are included in their catalog, your
Stiffness test when you need the product:
1. Some catalog companies specialize in certain types
Goods, they only choose what they think
The customer purchases
2. Virtually all of them want to put the product in the test market
(Perhaps only one hundred or so) before making a complete catalog
It's mail If the test shows a promise, they will buy a large
Quantity for their rollout mail (more than 1,000-5,000). ..
And as long as product continue to buy such quantity
I will continue to sell.
3. The catalog mailer wants to deal close to the original source
Whenever possible, inventor, patent owner, copyright etc.
Holder, manufacturer or publisher. The reason is simple
These are the people who can offer them the greatest discount
Purchase of quantity. If you are just one of many dealers
I had to buy the product from the wholesaler I bought from
Dealers who purchased products from the manufacturer,
You will not be in a position to offer you the lowest price
Catalog company.
4. Novelty to take it-something without originality
It has been around for many years. Naturally, it should be good
Mail order item.
How to qualify for acceptance
First of all, you have to look and act part of
Established, professionally operated business. You
Must have printed stationery with a matching company name
All the products you offer need to be addressed
The
If it seems stale and basic you will be surprised
Many companies receive scribbled handwritten notes
I ruled the paper with words such as "I want you to include me"
Products in your catalog. "Sorry, it doesn't work that way.
Even if you are not the actual inventor or manufacturer,
It is included because it sells the product, so it can be turned on
A large catalog of mailers that everyone can benefit from.
Imports, for example, are very popular catalog sellers, so if
Looking for new products from abroad, you can save money
US distributors. Yes, that means considerable investment
I have stocked but I believe that you are planning
Sell, it should be worth investing.
But before it comes to any catalog mailer, it becomes
-To test your best interests-Sell items yourself. you
Certainly do not want to provide "losers" in the main catalog
Mailer You want to make sure that this is what you sell,
So, everyone is happy with the contract. Probably more
Importantly, it combines the relationship with the catalog
The company and they are eager to do business with you
Next time come up with new products.
Product pricing
This is very important. A price that is too high means that it will not be
Accepted too low priced and make no profit-no
Sell.
Low price that specializes in catalog mailers
Others (but $ 10 or less) have their sales linked to the item
High bracket over $ 50. To create a catalog list
Homes to approach check the catalog for their price
Current product.
There are three basic levels of retail price:
1. Pre-set price by owner or manufacturer
2. Actual dollar value based on production cost
3. Perceived value by prospective buyers
If not a primary source for your product,
Manufacturers may already set retail prices with
Because you need to work,
These figures in any trade made at the catalog company.
Assuming that you have the pricing right (the original
Source, or you are the caller) You can set the retail price
According to the production cost which can be 1 to 5 or 10-1
ratio. If the item costs $ 1 to make, you can set the retail price
$ 5 or $ 10 on it, depending on what you think it is worth
consumer.
Simplify the price structure for companies
The most common price structures are usually various
Dozens or amounts like gross; or 100, 500, 1,000, etc. ♪ Don't ♪
Use catalog when trying to use these usage price structures
Company of your product. Give them those from the beginning
Bottom lowest possible price.
For example, if you have your usual price:
100@$4.50; 500@$3.75; 1000@$2.75 and 5,000 @ $ 1.95
How many people give them the price of your 5,000 quantities
Order for the original test. Even if they only wanted 100
Exam, priced at $ 1.95
This is your low price which is for regular 5,000 quantities
I know that they are doing a good deal.
Time promotion package
Company buyers are busy people, so you want to make your
Clear, clarify, and eliminate all presentations quickly
Fluff and irrelevant material or words that may tend to stay
Down
Here is what you need:
Product Description Folder or Flyer (Information Sheet)
Glossy picture of the product
Possible ad copy (they will probably rewrite
that is)
Your sales terms, including shipping fee,
Short cover letter
(Optional) sample of your product if it is small, lightweight,
Cheap, and if you think it will impress the company.
"Tsutsu" "Tsu" "Tsu" bonds
How Many of These Promotional Packages Should Be Mailed? Only you
You can answer that question, but here's a hint: just 10
It corresponds almost with 12. You
Request 50 to 100 or even 500 such shipments before you begin
View worthy results. Of course, many depend on the product
As such, limited to whether it is for the general public
More selective audience.
Wherever possible, try to determine the type of product
Each catalog house will be provided before sending. if
They only respond to men and your products are mainly used
Why waste time and money by women? Same thing
Low priced items such as $ 5 offered to catalog homes
Refined and wealthy people for customers
Get used to buying goods for a few hundred dollars.
The game is about current for your product catalog company line
It is possible
Business processing
If your product is good and you made a good one
Impression of your promotional material, sooner or later
Get the order for the amount of exam.
Fill it Use durable boxes, your own
Shipping label (printed with your company name & address)
Each carton typing company name and address in catalog
Customer's shipment number above the name.
Selling by credit
Unlike traditional mail order, selling to catalog
Housing is not an operation cash and order type. that is
It is carried out based on the credit, so your
Customers after shipment were made. There are several
Variation of credit terms will be the best for you
"Within 10 days of EOM or 2% discount by payment." EOM "means end
It will be shipped the next month after the shipping date.
Judge the best judgement payment
Your customer for shipping fee.
Here is the last tip
If you can get free announcements for your product
How it helps to reach the catalog house in addition to
Bringing additional sales.
Check the magazine being read by the type of person you use
Your product "looks for categories like new products."
Many magazines do different titles in different departments.
Send a promotion package to the included editor
Glossy photo of your product, news release Who is it
I am interested in the product and the reason and a simple cover letter.
Get a few magazines to accept your offer and give
You mention in their new product department. This is
Depending on the turn, bring you some or hundreds of orders
Magazine circulation and how much demand may be
For your product.
More importantly, it can be linked to a catalog house.
They frequently scan magazines looking for new products to be
Featured in their catalog. Therefore, instead of your contact
Those. .. They will contact you.
And there are many commercial orders that can result
Buyers of catalog house are eventually
It is a catalog of sales products.
If each catalog house mails 10 million catalogs a year, and your
Products are not supposed to be
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