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The biggest cost you're going to pay for doing

No radio ad



The biggest cost you're going to pay for doing

Successful business is advertising.



To advertise. Growth and development in business

Unless you advertise. Advertising is any "blood of life"

Profitable business. And regardless of where and how

Advertise, do what you need in form or otherwise.



Every successful business is built and continues to thrive,

Mainly for good advertising. Top companies in the world

Allocate millions of dollars each year to ads

budget. Of course, garage, basement, or

Because it is a kitchen table

Effort --- at least not in the beginning. But you have a way

You can actually spend it without the approximate operation

Type of money. And that's by the advertisement of "P.I".



"P.I." is an abbreviation for each query. This type of ad is mostly

Generally broadcast, payment only

The response you get to your ad message. that is extremely

Popular-somewhat similar to barter-and is used in more

Advertisers than most people realize. Advantages of PI

Advertising is in favor of all advertisers, so

The type of ad placement can only pay for you

Result ads are generated.



To get in this "free" ad, start with the loose leaves

About 100 sheets of notebook and filler paper. next,

Visit your public library and start listening to the broadcast

Yearbook for US radio stations, or standard rates and data

There is a spot of service directory. Both of these publications

Give all the information you can ever do about

License office.



You can do it by phone or visit your local radio

After having made station, we lend (time)

Current copy of these volumes. To buy them

It costs between $ 50 and $ 75 obviously.



Once you have a copy of one of these publications,

The state or condition where you want to work first. In general the following is best

Start in your own state and work outwards from there. you have a

Manuals on making money, you may start with them first

The condition that reports most unemployment.



Use some old-fashioned common sense. Who is most

You are likely to be interested in your offer, and where is the biggest one

The concentration of these people? You will not try to sell

Florida windshield deicing can or sunscreen lotion

During the winter, Minnesota, are you?



In any case, once the "target" area has your beginnings decided

Sometimes, go through the list of radios for cities and towns

Write down the common name in that area, and the note

Manger, station call letter, and address. Please make a list

Likewise the phone number.



The first attempt is to list only one radio station per city. Tsutsutsu Tsuitsu.

There are people in places where you are most interested in your product

listen. It is decided this way of programming

Description contained in the date block for the station

Broadcast yearbook or SRDS directory.



The first contact should be a way to introduce yourself,

And ask if they consider PI ad campaigns.

I think I should do something and feel good from the station

I would like to sell very well on his market and test it before

Going forward with paid advertising programs. You are soon

Is also selling products for $ 5

In this test, you will allow him 50% of his response

The station explains that you handle everything

He: commercial writing, all accounting and

Entering complaints or refunds and bookkeeping. so

Cm or schedule cm

Record and give them his "best shot" when a response comes in,

He counts them and forwards them to you for achievement. you

Make him check for payment, everyone is happy.



If you contact him by phone, he shall see and agree on you

Ingredients thank you and tell him promise to get full

Mail him "packaged" immediately. It is full after that and sorting is also a batch.

Write a short cover letter and place it on your "go right now"

Get it by mail to him without pie ad package, and

delay



If you are refused, and he is not interested in "take on"

Any PI ad makes a notation in you, just tell him thanks

Take notes with his name, and move on to your next call. These contacts

People by phone are much faster, least expensive and most

A productive way of "exploring" for those stations willing to

Consider your PI suggestions. In some cases

Think of it less expensive to make this first contact

Letters or postcards.



In that case, simply deal with your card or letter to the person

I am trying to contact you. Your letter should be positive in tone,

Go straight and it's perfect. Logically present all the details

Order on one page, fill in letterhead completely and send

In a letterhead envelope. (Rubber-pressed letterhead is

Get the first look of the past. ) Ideally,

Positive or

Negative check mark for the answer to your question: you or

You will not consider mutually beneficial with you on my materials

For each site "query" ad campaign?



If you have an agreement from your contacts at a radio station

They look above your material and give serious

Quickly get PI program for review covered

First class mail with letter and package off, maybe special

It's a delivery



What this means is at the same time as organizing your "radio"

Station notebook, "you also want to organize your ad

package. It's all ready to put together and email soon

You have a positive response. Do not allow time for that

Your program's interest to cool.



You need a follow-up letter. Write to all situations;

When you are ready to send, 250 copies are printed and then have

The package is all about "Matto" greetings

Sign if you hear different arrangements or specific stories

The issue was discussed in your first contact, but type a

Another character that incorporates comments and answers to points

Discussed This personal touch does not take time

dividend!





You will also need at least 230-2 commercials and 2

Sixty seconds of commercials. You can write these, 250

Copy printed and organized as part of your PI ad

package.



You should also write some kind of advertising contract

So all the programs in detail etc

How and when is the payment to the radio station

Plus refund, special paragraph for complaints,

And debt. All this can be written out very quickly,

Print in over 250 lots with carbonless multipart snapouts

Business form.



Finally, you need to include a self-proclaimed postage stamp

It will be delivered to you in an easy to understand radio station

The advertising program of use PI begins and runs

How often is your commercial

Period Again, you simply enter the wording on your form

Use in these "reply postcards" and have printed copies

For your use of these shipments.



This program

After searching for SRD or Broadcast Yearbook. Performance

Communication with the station takes place by phone or by mail. When I refused,

Simply say thanks and go to the nest station on the list. for

If you want to know more about your proposal, immediately

Get PI Advertising Packages in the Fastest Way

It's possible Don't be careful not to lose interest.



 The ad package should have the following structure:

 1. Cover letter

 2. Sample brochure, product data

 3. Ttsu Tatsu "Ttsu Tatsu" Ttsu Tsutsutsutsu Tsuketsu

 4. PI advertising contract

 5. Self-addressed, Pressed Postcards for Train Station Acknowledgments and

Acceptance of your program.





Before asking why you need a postcard for an acknowledgment

All you need to remember

Daily business change --- conditions change, people get

Busy, and other things come out. The station director can sign

Contract with your ad to start the first of the month. this

The contract is signed on the 1st of the month but is rolled 1 month

Because I forgot around, I decided to exchange

I am against running the program. A lot of paper covers at first glance

Every minute detail can be very impressive on "many radios

Train station owners, and convince them that your company is good

One for doing business with.





Now, let's say what you're doing

Your own PI ad campaign. Jump deep in front of you

"Please acknowledge this: even where the radio station people are going

Professional and enthusiastic as anyone in business --- even

Please product or service

It lends itself well to sale via a wireless inquiry system.



You can sell anything and sell easily in any way you decide

Sometimes you offer you present it from a right angle. "Hello out

That's it! Who wants to buy a mailing list for 10 cents a thousand names? "

Not allowed in the air. But if you have

Address of the top 100 movie stars, put you together

You may have to write ideas to people

We sell a lot of winners, and stars mailing lists.



At the bottom line, many are riding your content

Commercials --- the benefits and how you suggest to the listener

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