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The importance of that single customer






Whether you were able to rely on good customer service or not depending on how well you treated your service. One customer who has service and bad experience will tell you everything.





It's tough. :

Call center solutions





Article body:

In every business, the final principle is: The customer is the king. The ability to satisfy customers was at the heart of every successful business. All businesses should focus on owning, but have experienced customers, especially in call centers or customer service industries. If you are still wondering why you should bother to deal with a single customer's experience, if you ignore one,



Here's a talk from a customer who was really furious with his experience when he called a website hosting company's customer service hotline, let's call it Ryan



For the customer Ryan, the service hotline Sun (Thursday) has developed only a web hosting company, and the recovery data is the computer. By Saturday, it was not yet completed. He called up again that Saturday and asked what was happening. He was told that the process would end up to 24-48 hours.



On Monday, nothing happened, came. He is called again and comes with pissed. He got the answer that it finished in six hours.



Still it was not restored. He said that every time he called, he was specific about the date he wanted to restore a backup. The customer service agent he talked to him also about the exact date and time the data is restored.



After he was called again and run around 25 minutes, the customer service representative came back, and the company actually got any backup system in place, which made Ryan feel in the wake of repentance It is an agent from the word. It was a nightmare for him because he lost all his data.



"So we insisted for 15 minutes and you also refused to forward me to the boss. I'm too busy, so I'm busy with my story," said Ryan. "When you play Hold Chicken with me and I asked to transfer to the billing department, I left for two minutes and left," he added.



Angry, Ryan just hung up and made his final decision. He canceled his account as you actually guessed now. Ryan transferred to another web hosting company.

There is no excuse for treating customers like what happened to Ryan very disappointing. He is a typical example of a dissatisfied customer. The customer service representative has forgotten that the most important element of the company is the customer. Without a customer like Ryan, the business gets no income. Certainly, business exists to make a profit. A business can go bankrupt if there are no customers who are willing to make purchases for a particular product or service. Making the product attractive and spending a lot of money on advertising does not make the customer buy your product, especially if they are poorly treated.



The customer experience is determined by the way in which the company's customer service was provided. Was the customer satisfied with what he or she heard or found? Many people's experiences tell people, friends have bad experiences and tell everyone. Remember that statistics show that "talk" is still the best form of advertising. So why do some changes and leave a good impression on your customers?







Important role of public relations





Public relations is basically the arts and sciences that establish relationships between an organization and its major audiences. Pr activities create an important role in helping business enterprises play a strong relationship with customers.

Public relations involves assessing the attitudes of the director and the public, and maintaining the interrelationship and understanding between the organization and its public. The function of the public relations is to improve the communication channel. ..





It's tough. :

PR, PR office, PR agency, PR specialist





Article body:

Public relations is basically the arts and sciences that establish relationships between an organization and its major audiences. Pr activities create an important role in helping business enterprises play a strong relationship with customers.

Public relations involves assessing the attitudes of the director and the public, and maintaining the interrelationship and understanding between the organization and its public. The function of public relations is to introduce a new way to improve communication channels and set up a bi-directional flow of information and understanding.

Public relations work is effective:

* Companies communicate information about their products and services to potential customers

* Corporations reach local authorities and legislators

* Politicians attract votes, raise money, create their public image and legacy

* Non-profit organization including schools, hospitals, social business agencies, etc. Boost support for awareness raising programs, funding programs and other programs and increase their service sponsorship

Public relations in the current era are on behalf of their clients, including the Internet, satellite feeds, broadcast faxes, and database-driven telephone banks.

The public image is important for all organizations and celebrities, so the role of a public relations expert is appropriate in crisis situations. Public relations agencies provide important and timely communication to help save the organization's face. In the words of the American Public Relations Association (PRSA), "PR will help the organization and its people to adopt each other."

Veteran pr activity agencies have official press releases that can plug in company news, as well as targeted lists of publications for companies. A truly good pr activity agency has a good working relationship with the key reporter who generally boosts the opportunity to gain coverage. Some pr activity agencies deal with large, established customers but only smaller boutique pr activity agencies specialize in certain areas.

Currently, PR as a career option exists in private companies and government agencies that actively sell products, services and facilities. Public relations training courses are widespread at educational institutions. According to the US Bureau of Labor Statistics, 122,000 public relations specialists in the United States in 1998 and about 485,000 advertising, marketing and public relations management working in all industries

Most pr employees are recruited from the journalism rank. For example, stakeholder management, evolving role of in-house PR professionals, account management skills for PR, introduction to financial PR, consumer PR

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