The best advertisement for your dollar: newspaper, radio or TV? How to tell which is the best
How all business owners are eventually faced with serious dillema
Which medium and which is the best deal for each dollar to post ads
Spent
Do an outpull radio spot on newspaper ads-or is the power of television
What's the only way? The answer is different for each business, each state,
Each position and each product.
The following are the advantages and disadvantages of each medium. This way
It is an advertising product in the medium where the desired room was decided.
newspaper
good:
* It's fast. Magazine ads can take up to three months to break. Ru.
Newspaper ads can come out the next day. If you need a fast business, this is
Great! .
* There is a wide array of editing topics selcition to match the newspaper
It is advertising. For example, if you sell car parts, you
Place your ad in the paper car section or place your ad in
News about the car. Newspapers also have international news
Which help you focus your advertising efforts, such as news.
* You will get many rooms if you need it. Remmeber, long copy is always on sale
Better than a short copy. The large area of the newspaper page is for ideal
Roger that
* Newspapers can be inserted and catalogs, flyers, etc. are preprinted
Matreials you might have.
※ We can deliver leader corresponding items such as coupons,
Contest Application Form, Questionnaire, etc.
* Radio ads are sometimes called "invisible ink". "It's because of it
It is gone as soon as it is broadcasted. In the newspaper you can give
Something for customers to clip, or something if they can see again
Please read the newspaper again.
* Nespaper can reach many people, by circulation.
The Lage Urban Dalies, for example, could easily reach 1 or 20,000 possibilities
Overnight buyers.
* They can be used nationally, locally or locally.
* Newspapers allow to reach possible nonreaders that may be part of
Your secondary audience.
* Depending on the number of variables, it tends to be cheaper than other media.
* Newspaper ads are easy to produce and therefore cost-effective. For television advertising,
For example, you may need special effects, actors, video footage, etc.
* Newspapers are good for repeated exposure, a vital element of effectiveness
Advertising Readers need to refer to something six to eight average
The time before they "see" or answer the ad.
* Newspapers can reach people with little access to other media.
* Many people buy newspapers to know what is happening, not the news
Sale today, or what's happening today. Movie ads are a typical example.
* They have better local market penetration than magazines.
* There are more choices in terms of space and unusual ad configurations
* You can use the dealer list.
of:
* Newspapers tend to charge relatively high cost rewards for less
Purchase of a full run.
* They are flat, many more literally. In other words, they do not beep
Squeaky, blast, make noise and colorful videos like radio and TV
* Do not have other media forms of reach, such as national magazines.
* The last minute of the tight print schedule is not conducive to beause changes.
* Newspapers do not produce frequency levels as high as other media forms as well.
* Large space ads are very expensive and longevity is fleeting.
* Newspaper ads tend to compete heavily with other ads on the page.
Clutters aren't good for advertising, but in newspapers, they are usually a lot
Scattered
* The use of color is cheap, not equal to that of the color quality of the magazine.
* We tend to offer only adult viewers. When there is a target product
Teens and even college students, newspapers probably do not reach these
Everyone
* Newspapers are usually displayed alone at a time.
radio
good:
* While listening to a wide range of formats on the radio
Specific state of mind that can complement specific ads
Message Many people listen to the radio while others driving in and out of work
Listen in the evening while relaxing next to the cozy fire.
* Provide your message simultaneously to everyone in the room or car.
* Fast. Your ad can be heard the next day if production is available,
An advertising copy is written and studio time is available.
* Radio ads get in the way-it sucks in your listening, and your
The only opiton is to listen or chage the channel (or shut it down!)
* Reach audiences in a country, region, or area.
* Can be targeted effectively to consumer segments like teenagers
Elderly, or male vs. female.
※ Repated, this is a message to drive. again. ,
repeition is the center of effective advertising.
* Radio ads can be heard 24 hours a day.
* Radio can reach people as they are on their way to the store. message
Delivery just before the actual shopping is very powerful.
* Tend to be cheaper per announcement than either television or printing, and in fact, is probably the most cost-effective of all media.
* Use "heart theater". "Radio uses voice and sound effects to conjur
Bring up the image in the listener's mind by engaging human imagination. this is
Can be more powerful than any developed TV image or quiet photo.
* Reach newspapers, magazines, or people who do not like reading people
There is no one who does not display outdoor media, such as billboards
Like a television
of:
* Most people have a radio "because of the noise." That is, they are usually
Otherwise, engage in something while listening, often only
Half listening
* Repetition is more important to overcome the general lack of attention on
Instead of listeners, like this, more spots,
Which can compensate for the low price.
* It makes it difficult for listeners to take physical action as a result
For advertising messages. In the case of Eample, most listeners have no pens
They call 800 numbers or listen to the addresses to remember and in hand.
* You generally need more upfront money to buy a large number
Spots you need to get a job.
* Is not visual and holds what many people can see more than anything
They listen. Also, do not move another side of vidual captugring
Be careful
TV set
good:
* Vivid and usually exciting colors, and the color is the source of the main motivation of
Human heart.
* Uses all elements of vision, sound and movement quickly to form a powerful
Package (except touch and smell) which hits at all levels of human sense.
* The message you can deliver is a room to all people at the same time.
* Newspaper or radio fast fast fast but not because it tends to
Need more production.
* Like a radio it is in the way. The customer does not have to find out
Ads, as they have to find sales of movie listings or rummage. Ads come
Ru.
* Available nationally, locally or locally.
* TV ads can be purchased focused on geographically focused
The area, especially with the adventof cable.
* Has a variety of programming to match nature or subject
For your ad. Want to Sell Rock and Roll Cd? Purchase ads during Bevas,
Head or Melrose place. Do you want to sell women's hygiene products? It's tough.
A melodrama of the time suring.
* TV has more coverage than any other medium in terms of all segments
society. Just watching tv about evreyone but everyone reads the newspaper
Or a magazine.
* Good for repepetition of Ads.
* TV can offer your ad 24 hours a day, anytime.
* Can, it is a competition that needs advertising
Scattering of other ads-but you can have to pay from it.
* It tends to be more cost efficient in terms of the number of responses it
Produce compared to investment dollars.
* It is best to reach those people who tend not to use the other
Media shape.
of:
* In most cases, it is very cluttered. Your commerce can be deep sandwhied
Within other commericals strings that have been triggered for a long time
Viewer towards the refrigerator. Also weakens your long-term memory
Product message.
* Sometimes difficult to get. There are usually a limited number of TV spots
You may not be able to get the program you want, available.
* Is probably the most expensive. There are many production costs
Related to TV ads.
* The form of the other media as a choice degraphically selective
Cable TV helped in this department.
* Your audience can vary widely. If the number of users displaying your ad is 10,000
In the evening when a high interest rate program was aired on, a mere 100 might see it next
Another channel.
* TV is cost inefficient when it is behind a highly concentrated target market.
* Vcr helps TV ads get beyond "invisible ink" proplem
Broadcast media. The recorded program may be viewed again and again-
Meanwhile, your commerce can be fast transferred.
magazine
good:
* The magazine offers a variety of subject lines and edits focus on
They reach readers when they have the state of mind you are looking for. Thus,
You can adapt your message to a high degree of specificity.
* There is a glossy, polished paper that makes color photos in the magazine
Other graphic elements look like works of art. Your ad will be great.
(That doesn't mean it sells, though!)
* You can reach a very specific target market without wasting time or
Money on the market that you don't mind.
* You can have a long copy, like a newspaper. Complete or multiple
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