How to check your ad productivity by split test
It's tough. :
Advertising, ad testing, split testing, marketing
Article body:
To create the most effective ad for your business, test different versions of your copy, track the effectiveness of where you are advertising, change the copy, twist the look and rearrange the layout Experiment by testing where you put your ad.
Copy change
This is an advertisement for several different headlines. A single word change can have a major impact on response speed. The exam says the most effective copy of different versions.
Fine-tune your looks
Font style, fon To emphasize important words or phrases, place them in italics, make them bold, change their color, and highlight them. Add borders, different border colors and / or different border styles. Forget those combinations by.
Layout relocation
Sort the components of the ad to see if it affects the response rate. The additional short letters of appreciation have no effect when viewed. Try adding multiple call to action links.
Deployment test
Track and test ad response rates. One ad
While e-zine will show 100 clicks, other ads will only show 50. You want to know where to get the best response for your advertising dollar.
You need to track your ad for four reasons:
1. Save money.
If you know where to get the best response from, don't waste money on advertising in places that get a bad return.
2. Maximize your profit.
Placing an ad in one place may give a better answer than placing the ad in another, but you need to consider the cost of each ad, but you get 200 answers from ad sources. If each answer costs $ 4.00, would it be better to place your ad in a location that would receive $ 4.00 each
3. To improve your ads.
Find the most effective ones by testing different versions of your ad. To get a true test of a particular ad, how many people people acted in your ad The result of your ad and its actions (for example, a user who displayed the ad has 1000 Of the people, 100 people clicked on the ad link, and 2 people purchased the product.)
4. To find what works and what not.
There is also no component for advertising work or not. It's done by tracking different versions of ads.
It is important to know how many people click on your ad and how many sales, but how much each click actually maximizes the return on investment (ROI) cost You need to monitor the following:
1. The number of unique visitors generated by each ad or promotion.
2. The number of sales that each ad or promotion generates.
3. Which adverts or promotions generate the most traffic to your website.
4. Cost-per-click and selling price for each ad or promotion.
5. Click to sales ratio to indicate the quality of traffic you are getting.
6. ROI for each ad or promotion.
I also want to track where your traffic is coming from. You can get traffic from e-zine ads, from forum posts and banner ads. The traffic that these sources bring to the important traffic. Where to direct your advertising efforts thereby saving both time and money by tracking every ad and promotion you set
Only about one of your competitors. At the same time, you boost your bottom line, as you are no longer wasting money on useless advertising.
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