Trade shows are just a walk in the park, even for experienced exhibitors, but they can certainly be a difficult task if you have never experienced them. However, knowing that you will see which mountain you must include in the user communication strategy to the exhibition.
And finally, after a few months of anxiety and planning, finally plunged in, decided to attend your first consumer trade show, as an exhibitor-the day of the umpire arrived but has shown wi, Wait a second. ..
It's tough. :
Exhibition promotion, exhibition service items, exhibition display
Article body:
Trade shows are just a walk in the park, even for experienced exhibitors, but they can certainly be a difficult task if you have never experienced them. However, knowing that you will see which mountain you must include in the user communication strategy to the exhibition.
And finally, after several months of anxiety and planning, finally plunged in, decided to attend your first consumer trade show, as an exhibitor-the day of the umpire arrived, but the trade show is not cheap So wait a minute for the display giving your bang the biggest for your buck. You can pay for only $ 3,000 for a simple, relatively small 10x10 space up to $ 500- $ 700 or $ 2,500, so if you do not have a successful experience, it will last.
Keep the following tips in mind as you put together your trade show plans: You avoid all major surprises and your show on a successful show
Realistic expectations
Don't go into an exhibition that is hoping to make enough of the sale to cover all of your expenses. Most people who attend trade shows simply gather information and do so to learn the new features of their industry and market-they do not go shopping. Rather, take an approach which is how to develop contacts and get some good solid leads. Your product (if available), brochures and coupons for those participants who are willing to give you a name and email address or business card
Purchase vs. rental
In most cases, this first exhibit please exhibit at your rent. Your company wants to make a new, smaller budget and the first big splash. Determine the best exhibits when developing an exhibition program to supplement or diversify your current marketing mix first
It is up to the few traders that they have the usual path to borrow. Even after doing your research and deciding on the best exhibits to suit your needs. In this way, you get the opportunity to "test drive" your exhibit.
If things go well, you can start to attend more shows and see the economic benefits of buying exhibits. Tsutsutsutsutsu, Tsutsu "tsutsu, Tsukumon".
Exhibit at the first trade show
The waste time that can be guaranteed for the first time you are not exhibiting. Many shows do not start to depart until the second year, as your goal is to build a relationship with your target market; with established shows
Sales of high cost products
As I mentioned above, most trade show participants attend because they want to gather information and know what's new, so it's better to sell your product anything The option sells a product that is less than $ 20 lower as people are much less likely to split with a $ 20 or $ 20 bill
Encouragement
It is an empty booth that hates exhibition organizers. Therefore, a good way to exploit this fact is to approach the show organizer a few days before the show and ask what is available. There may be many instances where you are in the best position to negotiate for discounted booth space or perhaps you will get it for free. Also, don't forget to ask what comes with the booth. Only a few organizers and a large number of supplies and chairs and tables are provided and free. Just remember that everything is negotiable, you ask you will not receive, but always you always show the first day of the show a big surprise
Market yourself as a specialist.
Lead a seminar in your area of expertise at the show as a way to show off your expertise. Simply select the topic of that relationship that you are familiar with and promoted in your booth. However, do not play 30 or 45 minute pitches on your presentation. Provides genuine, good information for most of your presentations, and utilizes only the last few minutes to throw your product. Follow this simple, common sense formula in which people gather at your booth and the mobs attract other participants.
Looks alive
Everyone will sit down if it is a stand up booth. Get behind your back and greet the participants with a smile. This is much more attractive. On the flip side, just standing there with a smile is not enough. You need to seduce people and stop them. If you bring energy you will stop the enthusiasm to your booth and the participants promoting what you really want to see.
Focus on just one product or service
If you focus on too many products only upset people and if people are upset, they won't stop at your booth, they certainly buy
Display a banner
Even if their people are not familiar with what they are promoting, they need to know who you are. Thus, having a flag that displays who is prominently invites people to at least checkout your booth.
The main reason specified here is that there is no experience of the first (21) exhibition and the exhibition that most of them participate, so there is no inconvenience.
This article may only be reproduced completely.
Tsutsutsutsu
Some people think that it is a network exhibition to increase profitability. Trade shows where others trade directly with consumers will find more benefits. If you have the trade personality of your business, show off your next marketing strategy.
It's tough. :
Promotion Tips, Marketing Tips, Internet Marketing Business, E-Commerce
Article body:
Copyright 2006 Powerful Promoter
Secrets to promote your business at a trade show
The show promises as a "gold" marketing opportunity. Many business owners walk outside the traditional box and invest in portable signage. Speaking one-on-one with potential buyers offers immediate pleasure empowering. To display business services and products. Plan a trade show that will work forward requires a plan. If possible, please visit the facility before choosing a booth. Walk the facility looking for potential issues that impede your success, such as:
Food Court: Located next to the food court, it creates a distraction and may be beneficial. It is difficult enough to interest a potential buyer for three minutes; it does not require the sweet smell of cotton candy breaks.
Competition: Don't be sucked into renting a booth that's right next to a competitor. Some people believe in their quality, who are keen to take count and competition challenges.
Accessibility: Ideally, your booth should be at the entrance or exit of the building, or the toilet, or near the main island. Wherever there is a sufficient flow of traffic.
The location of your booth and the billboard you use has a direct result of the success of your trade show. Focus on the look of your site. Use the banner to display your company logo, web address, and phone number. It is important that you capture the potential buyer's attention with signs and colors.
Keep it short and simple, K.I.S.S. uses secondary colors to show importance information. The two-tone method adds depth and keeps the reader's attention, and that's a big advantage.
Most booths are not more than 5` areas by 9`. So it is equally important that you make valuable use of the area. Eliminate unnecessary clutter and organize things. Please do not become a potential buyer.
Providing specials is also a good way to bring more people to your booth. Use a tripod and display board to feature your special offer. If you write clearly on big lettering. Be prepared to answer the questions. Network marketing that goes into the work trade exhibition. The main purpose of this type of trade show is to draw the interests of other companies. Your goal is to provide enough information for other participants to promote your services and products orally or through text.
This business group exhibits business with business card exchange and brochures for common practice. Each booth gives the visitor a 2 minute presentation, a free gift (ink pen, magnet, sticky notes, or eraser) and asks the visitor's literature. Experts shake hands and start asking questions.
• How can I help?
• What are the benefits of using your service or product?
• Who is your target market?
• How can potential buyers reach?
• Do you work outside your area?
0 comments:
Post a Comment