1. The important element in "Direct mail package"
And meticulous attention should be paid to each: (before what,
Of course, since the conceptual strategy, an essential "idea" comes with it
It's still a key. )
a) graphic (carrier) that must be opened by reader-i. Huh,
"How does it look like?"
b) Offer: What is the ways in which the proposition is expressed -i.e "
transaction? "
c) Copy: a mandatory description that gets readers
Shopping or action - "How is that said?
d) List: Target audience that is most likely to purchase
Act - that is, "Who is it sent to?
2. Probably the most important factor is
Excellent offer of impressive career and persuasive copy, -if
Mail to the wrong list - can be a disaster. There are other belive copies
Most importantly, it ranks with cancer and each
Elements are important. Use all modest steps to get
Make sure you can increase the most accurate, = to- = date list
Your margin of success. Add name and set up system to keep'em
Current.
3. Attention "Daily Law" - "Everything takes time and costs more!
So all elements of ambitious time to the beginning of this wisdom project
Come together in an easy way. Plot "Reverse timetable"
What needs to be done when. For example, you probably need
First order the list. Then do not forget the printed envelope
Inventory, other enclosures, etc. Allow time for delivery and return
Mailing action plus follow up.
4. Since direct mail is a demanding task master, if it fails
Probably not somewhere, you missed the medium. . if possible,
It can be changed by part or all of the "test" program
Method if necessary.
5. It's simple as it seems to copy only direct mail with full of writing power
Listen to the basic principle of writing to a single that can not be fooled
People in a simple and easy way - still in style. for
Success remembers the successful copy of 3 "S" as follows: (1)
Simplicity, (2) Integrity, (3) Tranquility. There is no long copy
Inevitably bad, in fact a short copy. Focus on the main
I will tell you a message. Unforgettable Behavior
Occur. .. Always copy always answer the question always asked:
"What is it for me?" Always keep the reader's perception needs
Do not mind Do research necessary to determine them.
6. We can offer the possibility of analyzing in detail to the market
You can polish and approach the list to approach the list. You have email
Remember that direct flights are similar to rifles by plenty
Please write to read your copy more than shotgun by yourself
it's time
7. Remember that direct mail is an agent representative.
A place where face-to-face sales representatives can answer quickly
A prospect question and an overriding objection when instructed instruct
Mail Copy
It is covered.
8. Incorporate action devices - coupons, purchase orders, reply cards
Or envelope, phone number - to make it easier for recipients to take
The desired action. I want to take action to repeat transmission
And make it easy. I did not put anything in the way to get it
Order or response. Use all operating devices.
9. The letter almost always works better with the direct shipping package
More than a package - but a catalog - without a letter. do not worry
If the letter repeats in a catalog, pamphlet or order
Form. It's there for different purposes. The sale letter is a
Explain and sell to gain one-on-one communication
The recipient who acts. PostScript is often the most legible part
It's a letter.
10. Package of all elements, its iteration
Mailings are made. It is difficult to wear a good list ,,
I can not wear your welcome unless the shipment is overkill.
The statistical probability and the law of economics
Frequent differences by profit
Shipment does not hesitate. Common errors in many cases, or
To a wider list.
11. We will keep all detailed records you do. Follow a
Knowing the "system approach" I wonder what happened, what do you think? That is
I repeat success, avoiding breakdowns. Sometimes
One tenth of the difference below a percentage is all it takes
To the winner of the tuning limit performer.
12. Can you find out in the package of all the elements of the study
Is it working? Is it price? Geography? Timing is?
Offer's? List? Copy? Product? Which one of them
Numerous elements, in combination or without one element,
Significant difference in return? Analyze records in detail
Continuously still repeating based on reason
success
13. Keep the flow with change postal rules, rates, rules
And procedures. Monitor your steps periodically to guarantee
You are fully compliant. To account for expensive errors,
A desperate client called after a post office visitor. We can
It helps mail problems. He was checking with us before.
Visit $ 5000 per word, differential postal cost and most concern
Perhaps we may have been avoided We offer experts
Authoritative postal expertise to avoid checking on occasion
Make a mistake Please check in advance. (We can supply a checklist
Double, handling valuable mail when receiving copies
Stamp # 10 envelope. )
14. Subdivide and investigate, except for good direct flights you get
Learn what to do - and probably not doing anything. I remember some of
Those that appeal can actually be "tested", when the results
Known, it is a failure. Never underestimate the need to make it easier
And a perfect honest man.
15 People who take actions by mail are different from the following people
It is prudent to separate them so that you can easily re-mail them
With new or different offer. Remember the axiom: "Buyers
E-mail "... Purchase by e-mail ... Purchase by e-mail ..." The best list is e-mail
Buyers of similar products or services recently purchased
The same price range.
16 Please do what you need to make your mare stand out.
"Because it has to fight all types of competition.
It never opens, looks, or reads. .. It does not have a chance
It will bring out the action you desire. Outside clever "teaser copy"
It is strange in the career.
It works with 17 different wise mail merchants differentiation.
"Suspect," "prospect" and (best of all) "customers." Once they
These three categories
Beginners can achieve as much cost efficiency as possible
About dreams. So, keep a good record of what happens, sometimes it
It occurs with mailing to a specific list.
Make the best use of the offer.
18 years old The effective promotion tool with customer's voice, especially
If they represent cogently from the bottom of mind what kind of average user
It may be a product or service. They are a better time
It is provided by celebrities and people well-known to the audience.
They handle jewelry-like testimony and gather more.
There is no such thing as the "normal" ratio of 20 returns
It is generally appropriate across a wide product range
Service, but I can record the time
Determine what some criteria for your offer is. The goal is as follows.
"Your best beat". .. only by 1/2 or 1/4 of the percentage!
21. Direct mail program for making of the word if it is balanced these words
Cliché - But just because it's true: "Nothing is so simple
That's right. "Continuing care needs to be an exercise at every stage of
Stage of plan and concept, but optional step
Conception - the production process can be important
There is no attention paid to what is going on. "The error is human."
Yes. I am recognizing the error, but it is the exact spelling of sign I
Do you focus on reproducing the window of the printer?
That means extreme care is given to this side
production. Calibration is essential in a professional way.
22 Direct mail copy
Kiss and CIPU: I recognize these two "sinful" acronyms. the first,
"Keep It Simple, Sweetie" explains how to convey your message,
Second, while paying attention to us to avoid lapsing in business or
"We understand" But most of everyone else's technical terminology
No CIPU stands for "clear" if it is understood before. "
23 Although the power of email is long with us (even though
Natural postal service is smart mailers
Practice in the field of "direct marketing"
"Direct response." They will be knowledge of synergy
Value from the use of print media (magazines, space advertisements, newspapers)
Inserts, etc.), and electronic media (radio and TV)
Make up for postal promotion efforts. There may be combinations
powerful
24 Continually study and warn what's going on in this
Dynamic media. In fact it may seem less new,
There are subtle but important changes in many areas
It is delineated to each of the four elements quoted in the first paragraph as a general rule.
(Our seminars, workshops and speech point out these
Sponsor's audience. )
111 ways to improve direct mail response
1. Mail frequently to your customers. If you are mailing now
Four times a year, increase the frequency of your mailing to size
Or 8 times. You should increase your shipment by 25%
Increase your sales at least in the same proportion.
2. Use P. S. of any direct mail letter. P.S.S is in the following location
Importance to the only headline.
3. Do not forget to thank your customers for their order
Enclose the order and the message. .. and surrounding another
Products will be provided with "thank you" message.
4. Change your mailing format - use self-mailers, Lettergrams,
Computer characters, envelope format, catalog. .. Change format
Prospects should not go into your custom of perception
Part of mailing.
5. Take the current event coattails (energy crisis,
Election, cold winter, etc.) As inflation increases, we have
0 comments:
Post a Comment