Product publication is the "secret alley" to business success
Everyone wants. In simple words, product publication is a kind
Advertising that costs nothing, but brings order for
you
Regardless of the type of business you are operating, you
Your business
Whenever possible, your product or service. After all, it is
"Free advertising" that is necessary for your growth
business. However, your advertising effort should be good
Well thought out, and plan in advance for maximum results.
What is the first and basic form to get publicity?
Also known as coverage or news release. This is generally
A page story about your business, your product / service
Event / Event related to your business, or
Recently occurred. These publicity stories are generally
Local newspaper, radio: "Shotgundo" to all the various media
And television, and trade publications.
The number one in question is getting people to the people you sent
These promotional stories, to use them-public or broadcast
Those. And this brings us back to the "right way" of writing
Them and sending them.
In all cases, send a short cover letter addressed to the person
I want you to be considered by your material. In other words
You send your story to the newspaper city editor
Radio and TV station news director, and management
Editors of various trade magazines. It will not do you
Send your material to the ad, whatever is good,
Circulation or business management
Long-time advertisers, subscribers or listeners. most
The important thing is to get in touch with the person you have
The final decision to be published or broadcast, and
Bottom line-this person's use of your material will be
Somehow to make him a "hero" to his or her readers, viewers
listener.
Cover letters should be short notes. Go to the paper maker
-Tell him you want a sheet of 100 or so sheets of good bond paper-
8 1/2 11 and preferably in pastel colors such as blue or ivory
-And what you want this paper to give you and cut in the quarter
A total of 400 sheets of paper. "From the desk of ....."
Contact with the sheet until the elaborate sheet
Even when you are using
The material does not use these semi-formal note sheets.
This note starts with the date between the top skip a
Tell the couple of space and the recipient immediately
The attached material is new and must be real
Interest in his or her readers, viewers or listeners. We advise our
The magic of dealers and agents money-our regular
Press for Serious Wealth Builders and Extra Revenue Seekers
-To send the following notes to editors and news directors
The media of the region:
"There is something new here and something really useful for change,
-Soaring costs for people trying to cope with inflation
Those who are engaged in the construction of life-and extra income business
Own. This must be real value-your
reader. Please take a look-questions, or if you need
More information gives me a call at: (503) 666-5824. .. "And
Of course, skip to the space, your name,
Business Name, and Your Address-Sign Your Name Above
You have entered it and bound this note in the upper right
Corner of your news release. This note needs to be entered
Double space.
How do I send a cover letter to someone who is happy to welcome you?
Do. Type up such a note and take it to nearby
Quick print shop. Copy the notes four times and paste them
Print 4 sheets on a sheet of paper and print 50 to 100 sheets.
Cut the paper into an individual note, all for less, $ 10. here you go
Don't try to save money with photo copy or Xeroxing-a
Photo copy is not photo copy
Work for you. ..
This time also needs some actual public release,
It is used if "correct" writing is expected.
Above all, there is a plus to using the appropriate form and style
The fact that it has to be entered, double space, and short-about
Half page of the total length.
Inch and a half and about an inch from the top of the paper
From the left and right margins of the paper,
Enter all capital letters: PRESS RELEASE: Then, underline
These words. Immediately after the colon, not all
Please put capital letters and date. Always set the date forward
The release will be mailed at least one day after the day.
Not on the same line, but on the right side of the page, and
All capital letters write the word for details:
This is underlined, right below, but not all capital
Enter your letter, your name-your phone number-and your address.
Skip a few spaces and then centered on all capital letters
Between the margins-enter a story headline and underline it.
Skip a couple of spaces and all from the left hand margin
Capital letters enter words for immediate release.
There, it is the story of the news or publication itself.
You can write a headline before the story, and the story is
Headline to fit-or the story before the headline, then
Headlines that fit the story-either way, it's basically the same
Like writing space ads and sales letters. You get attention
And please fill in the details with heading interests and your
story
Here is an example of a heading that we use in the published blurbs
Make magic for money:
Help by doing it
A new publication for extra-income job seekers
Keep in touch and edit the sale-his or her
Readers are always looking for a better way to get things done,
And he / she is specifically interested about what our promises
Including. .. he / she wants his / her reader to "think well" for him / her
Enlighten them with this source of help so he / she reads in
A story to find who, what, and how.
That's enough for your headline, and the story you present
You have to sell him / her the benefits of your product or to the editor
Service to his / her readers. He / she unless it specifically does this
I do not use it. Always be the first person on sale
material. Keep this fact in your mind as you write
That. The person you send your publication or publication release to,
Product or service that reveals the process of
Profit his / her readers-thereby making him / her a hero
He / she must be sure to do what it promises in your headline.
Come right to the point and say that your product has a low price,
How easy is your product or service to use
Generally help people. It is also a good idea
Include a free sample of your product or opportunity
He is a sampling service.
Fully recognize the information of this editor
Your objective-free advertising! They are not at least
I'm interested in you or your credentials-if you sell them
Your Business Benefits to Readers, And They Want
The background details, they call you. So you are your
Phone number and address.
These people are busy people. They have no time
Interest in reading about your trials and hardships
Plan for the future. They only want "flags" to warn them
Something new to their readers could be real interest rates.
Sell the first editor. Convince him / her what you have found
Mousetrap Show your product or service-to him / her
Meet your business needs-and / or large
Segmentation of his / her readers, his / her viewers or listeners.
Always follow up when editors use your public release
Thank you very much. Never, but never send a publication
Called the release editor is strict knowledge of write requests
Why did he / she not use it, use it as you wrote it, to you
Once you do this, that particular media will
"Round file" Further material received from you is unopened!
If your first effort is not used,
The story itself probably writes it from another angle.
Certainly you are sending it to the right person-and try again!
As mentioned earlier, these people are busy, with hundreds
A public relations release that passes your desk daily-they
Everyone's space-time-so materials
Make it stand out and fit their information in some way-
Editors are readers, viewers, or
listener. Regardless of your business, products or services,
Need to do press release-write-
Features or specific angles that favor or interest it
To the readers, viewers or listeners of the media you want to run
Your press release. Without this special ingredient, you
Lost before you start!
The timing of your press release is always important. The
Associate your press release with current events in the news. Ru.
Job Unemployment Rate Rising In With The Story Of Job Layup
Newspapers on television and radio will urge us to get publicity
Release to any medium of help and opportunity offered
Money makes magic! Say there is a flood of chain letters
Pyramid scheme, featured in round media
And I will warn people to be careful. .. within 5 days, we
We will announce the release and explain the availability
Report-of our report on chain letters and lectures
It describes everything from a to Z-who is the winner,
Who is the real loser?
There is another kind of timing to keep in mind. ..
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