Write down every detail from the delivery of your advertisement. Read it, edit it,
In rewriting, it is effective advertising to save money in a short time.
"I think it is small."
All use
These ideas.
Feeling interest attention action
Use the name with each sorted ad containing your envelope.
Do not charge for sale letters or dialing.
Be honest with all your classified ad requests.
Identify your product.
Easy, clearly write your classified advertisement directly.
Everyone knows the word used, Mika
You are saying.
Please use the words that will benefit the reader.
Please do not OVERPRICE your product.
Advertise frequently. Constant exposure is familiar
Provide better response.
Provide your classified advertisement money back guarantee,
If possible, salesletter or circular. Excellent sale
Technique!
Test your ad in two or three smaller, inexpensive publications.
Record the results. Code each ad.
Please read the publications related to your product. Write for advertisement
Fee, recycled circulation, discounts and deadlines. As it is
It's a record
Mailing for preparation of all the literature and products
Your ad will appear on your choice publication. Do not delay
In response.
Please use imitation method. Other successful advertisers
Is doing. Only with a few twists, ideas and offers.
Different wording Please run some ads. Keep a record of the results.
Do not end advertising. It can be expensive. If you want, do it
It gradually.
Do not pretend to know all answers. Because you will not do
Take the time to find what you need to know.
Do not trust your memory. Thoughts leave you soon
It came. Always write a good idea. now!
Do not put your ad on the wrong classification.
In addition, the amusement of words
Since I use words, I will inform you, sell products.
Use a short trade name. For easy pronunciation
Remember
Do not forget the motive of M.E.D.I.C.S. enthusiasm. desire
image. Creativity. success!
If you do not give up and the ads do not pull after a fair exposure,
Please try to rewrite it. There are one or two different words.
Do not use profits. Reinvest money more continuously
Advertisement
Do not forget, "offers free details" meaning to write advertisements
Sales letter or circle.
To avoid high typeset cost and mistakes
hole
Type sets are not necessarily expensive procedures.
Keep in mind that the main cost of typesetting is time
Involved in setting type. By minimizing the time required for
You can make typeset effectively and cost reduction can be done effectively.
The next suggestion can reduce your typesetting
cost.
I know what you want first. I have a photo
Your heart. Trial and error can be expensive in some cases. do not have
The typesetter sets it in one direction and decides another format
It looks good
Reduce and eliminate authors' correction by thorough proofreading
And please reinforce.
Avoid avoiding the minimum fee combination work
Set it at the same time.
By using it avoids saving time and money on one family type
Change font. A consistent look is better.
copy,
Column width / margin.
In big work such as pamphlets and annual reports,
Certificate sheet of style setting gets approval before the whole job
It is done.
Avoid extreme rush work unless you really need them in particular.
Avoid long telephone corrections. To pay
When it ends after being unable to take it after correction
We edited with Proof Sheet.
Layout of the layout is approved, so set the type in advance. .
Of course, copying is similar.
Avoid using "Run-arounds" (reduce the width of copying
For example, to ensure space for pictures in the column). If you do
Use them and use simple shapes, boxes, squares.
Avoid using curved or angled type. Type reading has left for
The right on the page (eg this report) is faster, fewer
It is more expensive to set than the copy set for curve or running
Next to the page.
The use of illegal text and captions is cheaper
Legitimate settings will be costed quickly.
Do not rely on type setters to read your mind. Specifically.
Mail order sales laws and regulations
Overview
Introduction
The purpose of this report is to give emails a rookie
Order business Overview of these laws and regulations
In most cases, it affects small mail dealers. The intention is
Give legal advice. This
Laws and regulations applicable to lawyers only
Small order operators are most directly covered. Advice is given
From the viewpoint of operators of mail-order business
Not from a legal point of view
For those interested in detailed review of the law
It is recommended that you use the impact mail order industry.
Next book: By direct counsel of direct marketers, by
Robert J. Bosch is the McGraw Hill Book company.
30 day rule
In order to protect consumers, the Federal Trade Commission established mail order sales
Product rules commonly referred to as 30 days
Rules Similar laws are enacted in many states. Some of them
The law has a narrower definition than the Federation.
It is noteworthy that New York State.
Under the 30-day rule, the seller orders
Unless otherwise stated in the sale, the period of 30 days
Literature For example, if the seller is listed on the order form
Form that the delivery takes 4 to 6 weeks, he has effective
I insulated myself from the law. In the real problem, however,
He may also have influenced his business in a negative way.
The 30 day period begins when the order arrives
Paid properly.
The 30 day rule is an easy rule to follow. that is
It is rare that it takes more than 30 days to fill in an order. in that case
The seller must notify the buyer of the delay and delay.
Reason for that.
Some mail order companies delay delivery of orders to checks
Clear the payment to be drawn. This is generally
Please take longer than 10 days. If the seller wishes to obey this way
Policy, he should state in his literature. From
From the perspective of the mail order operator, I do not consider this
It becomes a healthy policy. NSF and account close check relatively
It is possible to suppress scarcity and manage it appropriately. If you practice
Such policies will save a few dollars in storage.
Make customers unhappy. I personally did not buy from a company
They keep checking in their literature that state
Clearance little
Debt ratio. We recommend you call the check on the bank
It will be withdrawn to confirm funds with a larger amount. ,
With your order of over $ 50.
When the purchaser is notified that the order has been delayed,
The seller will be automatically awarded an additional 30 days delay
As long as the customer advises the seller that there is no delay
Accepting If he does not reply to the notice,
It constitutes the legal acceptance of delay. Generally, and
In most states, the seller can get the second.
Because there is enough reason.
New York's law will differ, forming its federal law of its provision
Maximum period of 65 days (including delay) for order
It is filled. New entrants to the new mail order field
In New York state it is New York's rule to get a copy of.
The 30 day rule is not related to selling credit cards. credit
The card fee should be processed when the order is filled. Case
In the event that sales of communication cards are canceled, they must emit a seller
Credit to purchaser's account within one claim
Cycle after receiving cancellation request.
Unordered item
Federal law on unordered goods is simple.
It strictly prohibits this exercise. Sample, if so
It is identified and exempt.
Product substitution
Not only most states, including New York, but also federal law
Allow the seller to replace similar or superior items
quality. The law needs it, it is also a good business
He advises the buyer in making that substitution, practicing
Without him he can return the item for free
Satisfactory specific items, like items you have
Artistic value can not be replaced. In this respect,
For example, there may be books on how to start a particular business
It is replaced by a similar book on the same subject but
Documents by famous authors can not be substituted.
Product returns
Unless the seller specifically stated that he did not offer
Money back guarantee or offer, for example, 30 days money back
Guarantee, he will be required to make a full refund for the period of
60 days if material is returned in good condition.
My own experience with returned goods is that it
Unusual Our company has not received more than one as an example
Return to 2 for all 150 orders to 120. If you are a seller
Of information products you sell reports or other
There is something you want to enact with information that you can easily copy
Policy indicating that there is no return policy such as report
The above law is the only federal regulation on
Sales of merchandise-only merchandise
industry.
Headliner of advertisement and sales literature
Several words should be told about some suitable usage
The most common headline used in advertisements. Again, for
Detailed review of advertising laws, please see
I will make a reservation as above.
Common and most effective of these words are as follows: sales,
New, almost all of free. Free is the magical word of America
Advertisements that are also used by huge companies and small ones. By
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