If you sell through advertising, you are facing two options,
Both will be used frequently. Select them
There are displayed and categorized advertisements.
I will not correspond to write a copy of the radio or television here
It is used up to you because many of you are not something
Developed a mass mailing experience. one time
You deal with things like capital investment, you are
You probably have an intimate understanding of the fact that that expert
Help is essential to the successful launch of any campaign,
Honestly, electronic media is an experience in our field.
Writing copies of classified ads is a very tough technique, not art
There are display ads. It includes the following
A few simple guidelines require a bit of technology. So
Daily newspaper hire school and college students to take orders
- And write - for the confidential section of my own by the phone.
The first point to note is that the ad is on sale
By word or row. This is related to your writing style
If your advertisement, advertisement is sold in words, you are not doing it
I'm going to write an ad that has a bunch of "a" and "of"
That. But at the same time, it is sold by the line, it is
As they are worth while making them advertise these words
Appeal to the better educated segment of the market.
So, there are possibilities to read advertisements on the line so much:
"The hottest thing in the year. This is you wonder at home
Cherish it for years. "
The same ad is loaded in words so much:
"Hot Recent Developments. Cherish this family innovation
For generations "
Both are about the same length. First loading will work
Large, powerful words used second to make with proper English
Up for a troublesome structure.
In most cases you buy by words,
Market uses the largest, most action-packed words you can think of
of. And while we are targeting the number of words, like you
It is also important to mark your address in classification.
For inhabitants Dog Lane, Mark address as 22
Dogbreath, with its subdivision, must do something again
Dog's Breath Circle, Dog's Breath Avenue, among others
Case Dogbreath Lane will do. Sorry
Because these ridiculous two name street sells, there is a strategy
House is not to please the post office. If you live in an apartment
12, you can usually escape with save 12-22 Dogbreath,
You different word. Never leave out the zip code, a
Nine diget zip codes are counted in many publications as one word
It does not count at all as words.
I will also do your name and initials of the company unless you are there
If you try to project an image, this can save you
Three words Even your surname is okay.
In most magazines and some newspapers, your first word or line
It is set in dark bold type of type. First choose it
Word or two very carefully. If you really want a good result, do it
It is the opposite of what most other advertisers are doing,
Or different.
If you have revenue opportunities and cash, you can make money
Revenue is usually the first two words, perhaps a little creative
Broken (try selling Doogles any more! Or frightening)
Budget, something of the past.
The first word or line gets your readers interested,
How big is circulation of publications, you are
You suffer terribly if you are not gathering readers, not just you
Other advertisers. Those starting words are critical. like
To some people, when not available, some ventures are good
impression.
Once you make a hook, keep the reader by telling him
What exactly is offering. If it is an ad for more
Information, let him know what kind of information it is
Afterwards, then, if any, drop him a cost, and with your name
address. That is a word to say a lot, in the case of products. It's okay
If you can afford space on pussyfoot with display advertisements, however
Short, sharp, points are selling from advertisements.
If you remember minor points and styles, provided
Bonus will leave it at the very end. "Along with the bonus ..." It will not work.
Bonuses and free gifts are provided for one reason only: hook
Someone who is pretty not sold by the rest of the advertisement. of
Bonus offers will not work until they know it comes with them.
Copy of written form
Things not done By Hideaki Graduate school
Some expert help. As we mentioned earlier, writing advertising copies is
Of the highest wages of creative occupations, mainly
Because it is very difficult to do it.
You have to try some of these, as you have to.
Make the task a little more successful.
We will make decisions using the technology mentioned above
The interests of your clients seem to be the most interesting.
Motivating emotions targeted for that profit targeted
Most people. If you can do it, you
For products. Tsutsu niece "Tsutsu" Tsubu
Example, I know that anti-management features motivate
Why buyers and women want to buy a reversed hose Why is there
It got better
Hey, there is a lead for your copy! With a big letter, you are doing
I will mark your advertisement for longer to see! I did it!
Lower case letters in writing by up and down with a bracket:
"Da-don't-run-run hose helps you to" look longer "
Da Dont Run Run Hose. "When the client is interested in the runless
Horse, you have her. If not, forget it. Something else you
I think that it should be caught as a client to use to obtain permission wear Moko
Use them, it is useless your customers.
If you get the first profit in the open, either
A very sneaky about adds about the explanation. So say:
"These pantyvers confident your appearance
You will not get any other stockings. .. "or
"Long ... and do not blow your budget. These will give
Your trust. .. "
But the best way to sneak additional benefits without looking
To forcefully say:
"More! These pantyvers give up without blowing your budget
You ... "Use the new benefits as a prefix.
And Oh, it's much more complicated than that. it's clear
Development of chemical fiber to make those hoses
Because it must be included as good as possible,
I want to know why they are very good.
Where would you mention it however? It may be as effective as
To get it right after the heading in this way:
"Longer look! Thanks to the new development of synthesis
Fiber gives Haas confidence of Da immobile moving panties
With your appearance, you will not get in other stockings. "
Then, aspects of money. How do you make it?
Start a long sentence or a new sentence? You are all
Surgeon's care and words! And what about coupons
bottom?
Are you using a small order form or a company address?
If you need a lot of words and you need a lot of words, you can
Do you print in a space only?
Acquire the word count and fix it within a fairly narrow range
Do not leave room for boredom or graphics or blank for readers
Space you need to have to some extent for proper aesthetic
It's an effect
Speaking of graphics, what do you need to use? you are
To make your own? (Clip art, a single dealer will be decided
Based on tacky and heavenly ban, design advertisements as well
Successful campaign is similar to other companies. .. And
It will work well that their sales will rise! It may be
There are many companies, perhaps even small cities, that
Many will be excellent if you specialize on the type of media you advertise
job.
Especially when you live in Toronto, you are lucky in Canada,
Vancouver
A Canadian advertising company and you can get a good job
I am sorry, but in general it is more creative
More than an American institution of similar size.
Although it is in actual circumstances, by deepening product knowledge
Agency, you probably know how to sell it.
"Words for ideas such as graphical layout as much as you want
Things. If you really want your campaign,
Especially at its first important campaign, as profitable as
If possible, please use the graphics company's service
Print at least, and advertising the best advertising agency.
By the way, some of the still-discovered graphic houses
A writer of a frustrated advertisement copy that can give the direction of experts
Low cost if you just ask.
When you get your ad you are ready to take all your ideas
I did. I made a tote bag by myself
I will charge you the cut time with my old work
It is to prepare about the agency or graphic house.
How to code ads without adding words to ads
Coding advertisement is not big secret or complex
I am convinced that many steps should be good.
How to sell to many companies code advertisement
For more than $ 3, it is when there is nothing you can not learn in a little
Study of some mail order publications.
It is simply a way to decide where to code the ad
If you do not use coupons, we can not accept your order, so please understand
Alternate order form, method for several different products
Dual inspection of what the customer actually requested.
Let's assume you have it for demo purposes
A company named jondo COMPANY, your name is JOHN DOE.
Market publications by PRINTCO and PUB-GUYS. You decide to do
Advertisements of different products in three publications or teaser ads
For the other two catalogs, one for each publisher
catalog. The latter two encoding is easy.
To make it easy to put in the name and address of you
When providing a company Printco catalog, mark the name as PC
When John Do, address, postal code envelope has not arrived
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