It seems hard to believe that we were in 1994 when we saw the advertisement of the first flag that we captured and monopolized our eyes online. By the end of the 1990s, the point coms was not an attitude of "cash on invested capital and the purpose of washing away" working with money, and the hype did not know the end.
It seems that it was the cause of online advertisement disappearance when dot com conflict hit. Advertisement blockers killed flag ads and spam killed e-mail campaigns. The user adjusted and the marketer seemed to have killed golden goose. But interesting things have happened in the meantime. In addition to online advertising marketing, not only for the new generation network it is indispensable as a user communication strategy.
Online marketing brought a range, target, and a new level of responsibility ability, and moved to mainstream. We are doing to the level for marketing issues such as online advertisement.
Numbers back up this as indicated by IAB and Pricewaterhouse Coopers. This is the seventh consecutive quarter of growth and the market today is growing at over 20% per year today.
Companies spend at really funny levels. Review Ford - Motor, Tom - Green's advertising director's truck part is a new season's marketing campaign. Mr. Green said, "We gave as much thought and attention as digitally to the other medium. Looking at the numbers, he says, 80% of people buying Ford cars Visit the website.Half of all truck customers are crazy as marketers to take this media seriously online shopping.
Its attention and expense is the fact that the usage of the Internet is now firmly in the mainstream, the fact that broadband usage grew to jump and limit.
According to Forrester's research, 64% of US households are online with nearly 20% or 23.1 million homes using broadband. Nielsen / Netratings reported that 51% of users connected to the Internet are broadband by measuring individual users rather than households
Today 's Internet can be requested by a person who is not present anytime anywhere. Online advertisements are mature and marketers are highly personalized user experiences as effectively as whole media as a whole communication and branding message.
An online advertisement is also a bi - directional interaction advertiser with a real - time feedback loop that provides its goal is a great place. Marketers can establish and maintain interactive dialogue with consumers, online, and other forms of advertising to do this effectively
It is a p & g paper company such as a major advertiser. , Allowing them to interact more directly with consumer groups directly. This has been demonstrated through engaging in a million consumer databases monthly through the Club Olay program.
Banner ad mail messages from nearly infinite mail format supporting online advertisement are more elaborate cars. . It is a function that combines closeups and personal interactions with the movement of the television and animated visuals.
The results of online advertising campaigns can be measured accurately, they make responsibility for the management for the success of their program but marketing though online advertising argued the strength, real world marketers Just made another medium online in a standard marketing combination.
Best of all, what kind of offering online mainstream advertisers is "different points of contact with consumers" at different stages of the purchase cycle. So is there evolution of online advertising today? It's a crazy decade, but marketers say that they are closer to the "beginning" of learning how to utilize this new medium.
It is a new opportunity marketer with new ideas against the good of online advertisement. The online advertising is still rich and exciting, animation and streaming video. If the history is a guide, there are ups and downs, the "hype advertisement" meter spikes at highs and lows, but the past sets the stage for future growth.
Marketers are now cusp of big trends enabled by the true use of the Internet as knowledge and advertising media. This is the starting point where the future growth of online advertising is just beginning to see. Where are you going from here?
0 comments:
Post a Comment