Is not it great to know the five secrets that have the biggest impact of your customers as it sells to humans? What I'm trying to share with you will be Svengali for sale in your niche. I will put them in order of use in the marketing process, but they can duplicate or switch according to your situation
When there is a vacuum, what happens in nature? That's right, there is an attempt to fill that blank space, and human nature also follows that law.
1. Fill a void - When someone gives favor to a person or gives worthy things for freedom, this act brings about an imbalance of relations. This creates a subconscious pressure on the recipient to give back in several ways. This is known as filling in the void of marketing.
2. Reciprocation - The word "free" in marketing has most responses of every word in English. That's why marketers use it, and again. Does anyone like something for freedom? "Free" means that there is no obligation or expenses, but the recipient does not feel duty. An imbalance arises if a person of real value is given - a void in the natural world - it needs to be satisfied. Perhaps soon, if that person gains great value and use from the gift, there is a persistent auxiliary conscious stimulation to exchange in the way.
Some people just do not seem to replace It turns out that you can be that you did not admit the full value of your offer. That's why when you are offering a promotional free gift that is aware of the full value of what your customers are receiving
What really truly marketing this work "If you use it for" FREE "- we will take the customer Now fill out the customer card for you (give you your name, address, and e-mail address) Or accept your product for 30 days trial
3. What you get to like your customers - I heard the phrase, "If the customer knows, likes, and trusts then you buy from you". Well, the next step you got them to know with your "free" offer is to "get them" like. I will let you know so that I think it is the shortest way (round trip again, again.
Now, as all people are trying to "like", you are not going to like all your customers, but if you take this approach,
In fact, it is a friend of live, breathing although it is personal talk whether writing letters of advertisement sales can be written when writing. Use obvious stories as you are talking to your best friend and not "high tech technobabble". Keep it simple!
4. Trust - I do not know about you, but when I hear someone say "trust me", it will do anything about a snake oil salesman, I will do anything, How do you get to trust? Promote leadership and tell you what to do Actions and purchases. You must present yourself as a person of "authority". The only thing you should buy from experts in your field and so that they are proven by endorsement of your other customers, their friends and neighbors.
If your offer is made in a letter, please include some endorsement from the other, articles, books, articles written about you, newsletter you write, etc. Most people want to make a decision It is interesting that it is better to give an action plan to say "yes" to those who do not think.
5. Rarity - This is one persuasion that really motivates humans to action, you need to create and manage this in your advantage with all the offers you make
I feel that I can solve the problem though what I have. If the quantity is restricted in some way, they want it even more. Do you remember the law of supply and demand? If the demand for the product is high and the supply is low, the filled price is easily accepted which is high or low. (Sounds like the purchase of gas for your car, is it?)
Limited amount available, there is limited time frame for supply Create "recognition" or imagine anything you want to use Do this for your
Of course, of course, we can provide warranty, etc. of course. I always like the "do not ask questions" type of 30, 60, 90 days or year-round warranty if it fits for you. This emphasizes your reliability (trust) through remarks that have been doing something for a while. I have found that guarantee policies that provide very few recipients, in some cases, do not want to maintain an unhappy customer anyway.
Remember to include all of these tips in all of your offerings (ads, sales letters, presentations, etc.). ) And see the dramatic result and increase of your business.
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