Advertising research is conducted to generate better advertising and more efficient with the motivation of customers to buy products and services. Studies can be based on specific ad campaigns or can be more general, and ads are based on how to create an impact on people's minds. Many of the approaches are involved in going about doing research on advertising such as economic, psychological, demographic and sociological.
When designing an ad for a particular product, you need to display it like a lot of things, you can print in an ad newspaper or magazine or you can collect information on the implementation of television in many ways. Research itself is of two types: syndication and customization. Syndicated Research is a single research done by a company that is also available to other companies. Customized research is research based on certain criteria and conducted for a particular company, and the results are available to that company.
Pre-testing or copy-testing is a type of customized research that determines the efficiency of the ad market before it is released or before final production More pre-testing is a successful ad and each before It is likely that the number of times the test has been applied should be high. In this way the customer's "motivation at the level," brand collaboration, communication, entertainment Emotional flow and attentional flow are broken down and studied individually. The results are still aware of weaknesses and to replace them Applied to the ad being developed Guided researcher in a trusted feedback loop is based on work harmony with the client Testing must be applied at the storyboard stage of ad creation This is an early stage, and the results are very predictable: to print an integrated campaign using selected images of this process.
After testing or ad tracking studies are syndicated or customized. Studies are conducted over a period of time or continuously. Market research is conducted to understand preferences along with brand links, performance, awareness, and product attitudes and usage. According to him, interview surveys are on the phone and on the internet. Testing the finished ad offers confidence and gives you an idea of whether you are following a strategy.
All the above studies make it easy to achieve client ad development and make it easy to achieve the final product. This research needs to include not only surface knowledge but also reasonable information that provides a deep view that opens the window of the customer's mind. Customers, too, need to provide accurate information that is based on facts and not based on fictional thoughts and self-delusions. He should be able to explain the role of advertising in the entire marketing plan. Working in a vacuum does not give the desired result.
The basis is to provide a detailed understanding of the consumer for improvement in advertising technology and other marketing decisions. Traditional methods of qualitative and quantitative techniques are improved to analyze information with good insight.
Tracking the likes and dislikes and needs of rapidly changing customers is difficult, but they need to be researched to improve the quality of the ad. The change is due to the huge number of options offered by the market.
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