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Adwords keyword research for beginners



For bidding target and low price keyword.


Small tits. :
ppc, marketing


Article body:
Adwords keyword research for beginners

   When loading on your first PPC trip, you need to keep a few keywords at first. The list of keywords, which is a long word, should be left to the veteran PPC marketer. Ideally, it is also a troublesome operation that a beginner can become a target keyword for 100 people. If you can not utilize the power of the big keyword campaign, they suck dry your bank account. There is some very simple and free technology you can use to find targeted key words for low competition. In one process low competitive niche keywords are superior to Google. Specifically, if you just want to use Google's keyword tool to enter this into Google, it will appear in search results.

   Enter Google Tool Keyword Page, White Box (a specific keyword (s) you want field to enter.) Enter this keyword and type in what this work is, press enter. After you press the key, you will be sent closely to the keyword page related to the keyword you entered.For the purpose of what we would like to do, you can see that text is all 150 blue bold Scroll to the middle of the additional page In these words download the words with all the keywords text and click csv (for excel) and. Csv. Csv (for excel). This will be highlighted in text Export will start excel spreadsheet software with this data.The data displayed only as the green bar on the main Google page, It will be converted into numerical data that have much more value for thee.

   If the data is on an excel spreadsheet, you can begin a simple analysis of it that will make a lot of contributions to your PPC campaign. In the Excel spreadsheet, the columns of a - D are scheduled to be columns from A - D, keywords, advertiser competition, previous month search volume, and average search volume. The two columns we are interested in are advertiser competition and average search volume. It is used to number these two pillars from the merger data. We will get a generalization average that will compare against a given benchmark. Sounds a bit odd, I let you explain a bit more completely, and hopefully you will understand. It is a decimal in scale from all of these numbers. To 1. 00 The more numbers there are more competition (as represented by advertiser competition number), higher search volume (as represented by the average search volume). Ideal competition is also a keyword for low cost - high conversion targeting the amount of search. So, to find these keywords we use a generic reference number that defines the level of competition and volume. If the keyword exceeds the criteria, we will capture them and if included in our PPC campaign, if they hit right around the criteria or fall under it,

   In order to obtain our figure we are trying to compare with the pre-determined criteria, we will compare the advertiser competition column and the volume of the average survey volume for all keywords exported to the Excel file I will do this. And the way to do this is to enter a simple command with excel and copy the command to the entire associated box. To start, you need to leave box E2, which is the first box to the right of the first value of avg. Search volume box. Therefore, in this blank box, enter = average (D2, B2). This automatically gives the average value of those two numbers to the row of this E column when you close that end.) Now to get the average value of all the keywords all, Click on the box (E2), then hold down the right click and pull the box down. As you drag to the last box (nothing will still be) you need to fill in the box with the color. Next, after entering a colored box to the last box, release your finger from right click. When you do this, all the averages are displayed in the box. You basically copied the function through the box. And now, the average of all these. What do we do with them, they tell us what?

   Well, there is a good standard average. 50 This gives us a reasonable level of competition with a volume of good investigation. So compare these averages with those around you. less than 50. Anything going on. It probably will be too expensive to bid on, so 60 We want to avoid starting with. So compare all average values ​​in column E to the current benchmark. 50 What goes down. 50 Or,. 55 I think that I would like to have data). Take all the keywords that satisfy this condition and copy it to Notepad. txt file. (I do not know the function of learning excel.

   So, we want to take these keywords down or right benchmark plugin to enter this Google keyword tool and hit. Go now by the whole process we did just to get the keywords plugged into Google's keyword tool. You are again trying to take the average of the above two columns, then draggin down to get the average value of all the keywords in the first box, 50 or. 55 years old However, now we have found some more targeted keywords (relative to the export of data to the first excel, and to the benchmarks this would like to cooperate We focused on thinking that competition is a keyword, we also set keywords related to subjects "more comfortably clean." This is our benchmark that satisfies the list of larger keywords so now we are To meet the criteria here, we can take words that we can use these in our targeted PPC campaign.Of course we would like to sort through this list Keywords are selling you Make sure that it is perfect for the item.This way is still a campaign of direction for direction.


Promote yourself to your friends?


The tip of cultivation of personal relationships as an advertising tool for your small business.


Small tits. :
Personal advertisement, advertising tool, small company


Article body:
I do not know many friends from. It happens more often than you would like to think into a small business.

It is important to help them to know things as people like to do business with friends.

Education that needs to recognize You can self yourself to friends and acquaintances. Then they become some of your best sources of new customers and can also promote to others.

Now, you have a lot of social, business network of people who personally know you: your club, recreational activities, school activities, religion

Your friends and acquaintances know you for the persons and traits you instantly present to them. Your friendship is the most important to them. What to do for a living is secondary.

What a dusk (or equal) needs is selling what. Because we will promote the important assets of individual friends, it is business.

I am going to "need someone 's friends. What is included for me instead of "WIIFM" You want them to ask "WCYDFM", but what can you do for me? In other words, "The solution is my problem because it also saves valuable advice as it tells us what to do."

Certainly, what kind of business is done if you have friends. "He is set up by garage, its owned consulting service, mortgage brokerage, selling real estate.In some cases small businesses can have ambiguous names shouting for further explanation.

Learn about each knowledge and make it easy for your friends to understand the simplification in the case of production clearly and accurately. Say the story. Please give examples that are easy to understand.

Perhaps already explain 10 or 30 seconds of lecture of some elevators "to develop another version suitable for more general use.

I will talk about your own personal style story, not thinking that I should do it. Take advantage of improvisational situations and use your judgment on inserting messages into conversations.

It makes it easy for people to talk about you with other people in their circles of friends and acquaintances. This is how to use the multiplier effect: a friend tells a friend. .. Please tell your friends and others who.

In an endless quest for new customers and customers of your small business, do not use your personal opportunities correctly there every day

It is our business. It works in both ways!

2006 John * Sinish

This article may be reprinted and distributed as long as resource information remains intact.

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