I want to start this with my right foot, so I am not confused or hurt. I am a big fan of creativity.
Come up with a catchy ad slogan
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I want to start this with my right foot, so I am not confused or hurt. I am a big fan of creativity. I think that is very ... unique. If you have that creative energy and use it, I will give you my hat, you shuffle around in the world and let's go once the disclaimer is over.
Did you go to university? Did you major in advertising? Hahaha .... Did you have a lot of parties or not? Did you intend to major in advertising? I bet you didn't. Oh, I bet you many parties in high school.
My point is that I think this is only possible for those who choose a serious career that is not that much advertising. But that is a problem, only a few selected people can do it well. So, advertising is one of the majors in the field of most colleges, and the general field of advertising is to penetrate almost every aspect of our daily life many of these graduates from here It became adoption. Advertisements are interesting to me because they seem to be major that everyone can at least pass. However, the exemptions that would be modified if they had. Or are they there?
This auto slogan advertising machine is online. It generates an ad slogan for the word you entered in the text box. I must say that I think it did a pretty good job. However, it can be as good as the professionals actually studied in the field of advertising. To compare I found a few slogans ranked as part of the best slogans of 2000 – 2003. Take a look and see if you can tell the slogan his / her razor sharp wit off an educated advertiser to make a good life
• Lipsmackin 'Thirstquenchin' Acetastin 'Motivatin' Goodbuzzin 'Cooltalkin' Highwalkin 'Fastlivin' Evergivin 'Coolfizzin' vertical.
• reach out and touch someone
• I wish I had been a Fuscia Weiner.
* There must be no ambiguity.
Ask for a haig
* I saw a strategy, I thought of you.
• We will try harder
• It is just for me and my range.
• You will wonder where the yellow went when brushing teeth with Pepsodent
* Put American pickles
To be fair, I reiterated that the actual company funding and okay'd slogans were chosen from among the group recognized as the highest of each year Again, I am a profession or an expert Don't blame hard, but somehow I feel confident most of the advertisers out there are their most ambitious and most creative
Close to effective advertising
Using tons of ads, you just don't get the results you expect.
The customer has not called. No one knows who you are or worse yet, they are confused with your competition. Is it writing? design? Positioning? Here is an unusual approach to closing why your ads are not working.
Copywriting, Copywriter, Writing, Advertising Copy, Advertising, Brochure, Mail, Web Content
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Get out of all the ads you ran last year. Please talk. Tear them from your magazine or newspaper (proof sheet, if you're lucky enough to have so much better). You can get your hands and tear up your competitor's ads too—many. Next, fold the company name, address, and logo out of the view. Block them with paper and tape if the company name is in the headline. Now, under your competitors, put you on top and tape them up to the wall. We're at least five feet We will gradually close the most effective ad in the group (hopefully one of you).
<b> "Vision test" view </ b>
First, this is very important, do not read any of them. Instead, give a quick visual indication of what I call "eyesight test". "Does your ads stand out? Or do they break up to identity clashes? Remember, your audience is not adverts, not vacuum, but competitive in the same or similar magazines or newspapers Dozens of ads will be displayed If the ad stands out, show the ad with a specified length.
<b> I feel the step image </ b>
Now run with the little closer to your ads. The finish that is enough to get an image or feel like a new salesperson walking through the door projects an overall image that is the first thing people do. It is the same as advertising. Colors, designs, and typefaces should match your company's image. A tennis shoe seller can wear a referee's shirt and can not bribe around his / her neck, medical sales rep. If your ad is in sync with your company's image, you're a step closer to your audience-and selling.
<b> Do you project a consistent appearance? </ b>
Next comes the equally important aspect: consistency. All ads must project the same image. No, they don't have to have the same vision or the same headline. But they should all seem to come from the same company. After all, this image is your "familiar face" in the crowd. Also, you worked very hard to create. And it's uniquely yours, no one else is. Just like a good salesman who finally got at the door to make its first sale. After that do not have a dream of a salesperson's conversion. If the ad appears to be served by several different companies, the target user may assume the product If your ad passes this test, the active ad is within your reach This Is the place you need for the next step.
<b> Arm length for positioning </ b>
Arm length away from your favorite ad campaign. The purpose of this test is to see how well you placed yourself. Yes, you can now read the ad, not the details. How to put yourself should be pretty obvious by the end of the first paragraph. Positioning is basically how to recognize products, service companies. For example, businessmen are all computers that are necessary for engineers and students, and computers for different things. Advertising Computer Businessmen are located how management accounting tools. Helps students learn to write as an advertising computer that is being displayed for quicker response. And engineers should be persuaded to buy a computer if you put it as a design or research tool. In either case, the product is the same, but positioning produces a unique attraction for any market. And bigger appeal, bigger sale. Once you do your research, your position is your ad and your
<b> Move to one ad </ b>
I'm going to concentrate on one ad now. So it is safe because it is close to those who like your favorite things and movements. Headlines and visuals are what you should "answer the question for it." Please make sure that you are reading quickly and effectively, even if the audience does not end reading. Start the pitch of customer benefits directly even before introducing some of the world's best salesman products. They learned that customers want to know what a product can do for them. If the benefits of your product are buried in the body and your main visual source is a product shot or a picture of the Earth floating in space your and then sales will go to your competitor.
<b> Close-up of exposure </ b>
Ok, time for close-up: body copy. It backs up the claims made by "paying for pay" or headlines that communicate the key benefits of your product by convincingly and effectively. You still have to answer the question "What's in for me?" But now there is room to do it. Because you can be humorous humorous, you can. But you have to convince the reader that there is a strong advantage to be gained in choosing your product over the rest. If you do a good job, your ad will go an interval. What to do before leaving any good salesman before leaving.
Close with <b> and order! </ b>
To do this, you need to get closer to the bottom of your ad. Enough to read your call to actions that must be short and direct, leaving a doubt in the mind of the reader what to do after reading the ad call, it also relates to what the reader can expect to receive It should be clear-for more information, organize the demo, have a salesperson call, and readers should not need to get too close to read this (good print or this on your phone Do not put a number). When the salesperson asks for an order or gives his / her phone number, it always remembers loud and confident, never whisper.
Obviously there are many market, demographic and personal factors that we have not considered. However, users will not be able to close ads on their ads or products if they achieve the primary goals they have implemented. And that's what all about valid ads.
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