The main reason for the brand and its general attraction is the ability to provide extra value to the consumer in addition to what the product \ service \ company can offer itself. It is worth the great motivation for consumers to want products.
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The main reason for the brand and its general attraction is the ability to provide extra value to the consumer in addition to what the product \ service \ company can offer itself. It is worth the great motivation for consumers to want products. Everyone agrees about it, but from here it's fog. First of all, what exactly is this value? Also, how exactly is this value added and built into the brand? This short article provides clear answers to both of these key questions, and tries to propose a viable approach to creating value-added brands.
As an introduction, let me say that a strong brand is perceived in the mind of the consumer, which means to achieve goals and benefits, and an instrument. They arouse emotions because they are recognized as a source of beneficial things. Positive emotions are a direct consequence of these predictions. Their various symbolizations (names, logos, fonts, emblems, etc.) have little impact on their own. Their importance is mainly as an identifier of the already attributed and expected source of profit.
The act of branding is a dozen different ways to create an instrument or utility beyond the specific benefits that the product / service / company itself can offer.
Create a chain of thought for specific benefits
The basic level of branding is creating the imagined linkage between brand names and other valuers and tangible benefits. A huge brand like Pantene Shampoo that promises to fix six symptoms of unhealthy hair appearance, working at this level.
Form a spiritual context
"Mental context" is the principle of concept or organization, and consumers are originally unrelated facts (eg, various marketing activities of a company) eg: you are in the center of "Hudson" or Manhattan "Royalton "If you stumble at a hotel like you, you promise a pleasure on different levels
Lead experience
This is essentially a hypnotic effect, sometimes associated with a placebo. The branding here changes the felt experience and allows consumers a richer experience with what the product alone can give him an energy drink like eg "Red Bull" Anticipation of liveliness makes consumers feel a wave of energy beyond the physical effects of drinks.
Create a means of self-expression.
Branding here creates a sign of meaning that is famous to everyone in the relevant group, which allows the consumer to characterize himself. The brand "ABSOLUT vodka" has been a great success as it has become a way for Yuppies to notify other Yuppies of their Yuppies.
Create a way to deliver messages
The branding role of this approach is also to create symbols of another kind, meaning known for everyone. Diamond Giant "De Beers" is a means of expression of responsibility to make the diamond the physical fact that diamond is a timeless metaphor for the lastingness of the connection
Construction of socio-cultural authority
The following branding approaches make them more happy to help them understand what is happening around them and let them know The brand "Apple" is not only a working tool but also with self-expression As well as a device for creativity, I drew a PC.
"Create a long hand"
In this approach, branding is important to her, creating an average for the consumer, but the high purpose "body shop" network she can not achieve by herself contributes to the conservation of the environment, the world I bought a way to help people in need.
Create a stranger
Here, the brand works in a way that the consumer wants (but at least fantasy level) he does not dare or want to pay the price The fashion brand "Diesel" provocation is the name of the brand customer It is made like. They can feel themselves provocative each time the brand advertises one of its unlawful campaigns.
"Building an Emotional Gym"
Choosing our civilized and protected lifestyle, we compromise many of our potential as humans (not once, happily). We go to gymnastics, in our lifestyle, to prevent the degeneration of our bodies that do not get faced with the challenges designed for. Similarly, we watch movies and television series to "exercise" emotional skills that are not justified in our life style. Feelings such as experience are possible with brand "Sicily island" from "Dolce & Gabbana".
Tsutsutsutsu
Only a good difference from the previous approach, this branding approach helps the consumer fancy an alternative reality. The brand "Timberland" was designed as a way for consumers to imagine a brave adventure against the power of nature.
Understanding the different kinds of added value, these values doomize the consumer and the brand to be a means for the consumer to achieve his goal
Create a Professional Calendar
I would like to ask you to get a calendar.
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Calendar, printing, service
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The calendar is the result of people's efforts to organize our lives according to the sun and stars. The sun and the moon play an important role in the creation and understanding of the calendar. Today, without a calendar, it is hard to live.
Calendars As an electronic organizer in the management of your daily affair show many products or help you print old made calendars Modern printing technology makes printing calendars easier and more affordable than before I made a price. Apart from regular paper calendars, when it comes to design and color, there are a lot of choices today. Full-color printing is now commonplace, but has attracted more attention than calendar printing. This printing technology is an important advance in the printing industry to enhance the attractiveness of the printing process.
Custom Calendar If you want, you can select a customized calendar Print your own photos and pictures. Similarly, let me help you customize the calendar Please tell us about the calendar of that regular store on the day of the track conference. Add your own mark calendars and marketing strategies for special events. You can easily deliver it to your customers and prospects.
You must carefully consider the design and layout, the photos used, and the printing technology to achieve good calendar printing. Choose the size and style of the text carefully and use the appropriate color. There are many choices for color, but it is essential to use a design that does not damage the image. When choosing a photo to use, make sure they don't contrast your theme. Choose a photo that has a lot of color and interest. You will see a photo that you will never forget, so it's a presentation tailored to the seasons you need to choose. When possible, compile the images in the folder if you are already satisfied with your design so that you can make the final choice to facilitate editing and putting the final product together Save it and print it.
There are different ways to print calendars in different printing shops. You can ask for uncertainty help on how to design your own calendar. Keep in mind that creating a calendar is really personal and unique.
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