The love for the brand is actually that we believe with great confidence that we get from the brand, for something good, fun or informative It is a good experience, a pleasant feeling or a positive emotion It is an expectation for
It's tough. :
Strategy, Management, Differentiation, Competitiveness
Article body:
Our starting point is to clarify the meaning of "love for the brand". Brand love is more like ice cream love than spouse love. The love for the brand is actually that we believe with great confidence that we get from the brand, for something good, fun or informative It is a good experience, a pleasant feeling or a positive emotion It is an expectation for Consumers love M & M's chocolate candy, buy with ikea, drive Bmw, use Nokia phones, or search google info, and enthusiastically describe it as "love" but as an expert We need to understand what is behind the consumer's verbal explanations so that we can stimulate such emotions. Stimulating expectations for the benefit is a more familiar task than "stimulating love."
How do consumers "fall in love" with the brand?
Structurally, it happens in the same process as people fall in love with people. There are times when it becomes an object as a way of explaining. We try to be satisfied with what our faith is, and what is good and happy. In many cases, we do not recognize them or only partially. Often they are worded in words, but we do not exist in images or scenarios during our experience by imagination. They form our pre-disposition for desire.
When a brand succeeds in being perceived by us as a tangible recognition of our abstract beliefs on what is good for us (pre-disposal)-Blanc Therefore, the brand has us in imagination It is recognized as an opportunity to achieve the benefits. This is also what happens when we are tempted or fall in love with a partner. We expect the brand to be good for us. The responsibility that we have towards the mutual agreement that we have in people and relationships can never be shaped towards the brand.
How do you create a "click"?
The process of developing a brand starts with insight. To reach such insights we must unearth and interpret the unconscious set of rules that make up the pre-disposition of the consumer. There are advanced research tools that can help identify this set of rules. They require psychological expertise and advanced interviewing skills, so they generally study (the tool I personally use is called ForeSearch) research is only the beginning of the process . We use this to guide a creative process that devises a new concept to give consumers the benefits of realizing his pre-disposal. This concept is the basis of the brand.
How does it affect the strength of love?
The more important the brand's benefits are, and the less often it is perceived, the stronger the emotion. And there is a question of where the brand can be trusted to supply such a profit in a good and consistent way. Good management can guarantee the second factor. A brilliant strategy is needed for the first factor.
How can you create a verification of the effect on rarity. What you are looking for is an intuitively important advantage for consumers, but it is not yet tied to your product category (I'm off this example of this is the protection of the environment and around the world This is a commitment at the heart of the store's body shop chain strategy to help the poor, and thus, successful brands seem to have no relationship in the department to be exempt from imitation by competitors The second rule is to provide this advantage in a new way, which is unique and different from what it is supplied in other product categories.
Profits may be intangible
The advantage of any off-core is the "added value" for the benefit arising from the product itself, as the benefit from the product itself is, of course, on-core. The off-core differentiation you adopt is tangible or It can be based on interpersonal, social or psychological interests, not empirically. When De Beers launched the brand "Right Ring" in 2003, they created a new instrument to achieve social benefits. Women can, of course, wear a "right hand ring" on her right hand, in contrast to the left hand ring, to let her know that she is single),). De Beers creates a symbol that is known to everyone through an advertising campaign whose meaning is extended, and as a result, women use it to
How is a brand of "discovered" consumers.
It is easy for consumers to fall in love with the brand when they feel that it comes from inside them, as opposed to being "sold" to them. What I consider to be this course is "satisfying marketing" instead of my "hi marketing". Normal marketing will satisfy consumers with the goal of being satisfied with "satisfying marketing". In contrast to this, "energized marketing" promises surprises and excitement and plays hard to get, conditions and obstacles on the road to consumer toys and sweet satisfaction
How To Turn Your Brand Into A Big Show.
A good way to make the brand's strategy live is to use the "drama theory" tool. In addition, the success of the brand with intangible values beyond the function of the product itself is driven by the consumer's willingness to accept what is unrealistically real, that is, the drama is swept away by the unrealistic plot themselves. It has been known for centuries to put the audience in the trance state that enables me to analyze the "brand drama" usually, the brand expression, the presence, the creative for the development Start developing an approach. Every powerful brand gives the consumer the benefits he benefits, and it is neither easy nor easy to achieve. The brand's drama comes out when consumers try to achieve the benefits of our brand promises, even before our brand is known to him This analysis includes questions like A: What happens to the consumer when he is trying to achieve the benefits in other ways? What kind of efforts and efforts does he make? What is the result? What internal and external difficulties does he encounter? How do they appear? How does he fail? then? How does our brand help him in achieving the benefits he is seeking? Such clarification makes all the materials necessary to "dramatically" the brand in such a way as to create an exhilarating feeling of "finding it" in the consumer "
Increased web traffic due to press releases
Whether your business is at the center of the market or on the internet is an integral part of running the business. "Press release" is the most advantageous way of promoting business when the business has little or even no budget to promote.
It's tough. :
Search engine optimization, basic SEO tips, search engine companies search, improve search ranking
Article body:
Whether your business is at the center of the market or on the internet is an integral part of running the business. "Press release" is the most advantageous way of promoting business when the business has little or even no budget to promote.
Writing press releases have become a prominent way of driving traffic on targeted websites. In fact, if you are not writing a press release you are missing the best way to boost traffic on targeted websites to your website.
The press announcement for online publication is a huge online community that reaches the Daidai. A well-prepared press release attracts journalists and is also well optimized for distribution to target audiences.
Tsutsutsutsutsu, Tsutsu "tsutsu Tsutsutsutsutsutsutsutsutsutsutsutsutsutsutsutsutsutsutsutsutsu" Tsutsutsutsutsutsutsu Tsutsutsutsutsutsutsutsutsutsutsutsutsutsutsutsutsu.
• Hundreds of announcements can create back links to your website. These sites tend to highly rank the sites via publishing press releases to many newswire services on the Internet and also create similar content in other places where you press releases Also refers to the link.
• Generate links around the web towards your website to automatically increase page rank. The higher places are ranked in the search engine as the page rank goes up. As a result, more traffic is driven from the search engine to the website.
* The distribution of regular press releases about the website emboss brand names at the forefront of people's minds. Keeping the business in front of the public is one of the best ways to promote the business, and press releases are a great way to do so. More often websites appear perceived on the web as more niche professionals.
How to draft a good press release:
The opening should be solid: your title and initial lie what you want to express The rest of your press release should depict detailed information.
Repeat Product Name: Repeat the service or product name to make it noticeable. For example, writing "search engine optimization" instead of writing "SEO" This will be your most popular product name.
0 comments:
Post a Comment