Know Your Customers, Know Your Customers, Know Your Customers. Three very important rules of business. Thank you in advance Do you know such customers?
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Networking, conversation, sale, customer service
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Know Your Customers, Know Your Customers, Know Your Customers. Three very important rules of business. Thank you in advance Do you know such customers?
Sam Walton, the founder of Walmart, asked himself this important question in the last few decades. His answer: Employee name tag. So he picked up an initiative that required all employees to wear a badge, whose purpose was "helping customers to know who bought."
However, it is not the only name that helps the customer "get you know", it is about information. In other words, it is about self-disclosure, which is the process of revealing your personal information to another.
This process begins with a small piece of information: your name. Then, as the relationship evolves, you move to a more intimate area by sharing your opinions, preferences, and experiences. Furthermore, due to its contradictory nature, self-disclosure has incredible power. It helps create comfort, establish relationships, discover CPI (Common Point of Interest), and build trust between you and your customers.
I once worked at a mom & pop furniture store in Portland, Oregon. The owner of City Liquidators is taking full advantage of self-disclosures than any business I have ever walked. You were not able to step into the store without looking at a picture of your family. Walls wear cutouts from various personal souvenirs brought nostalgic newspaper articles and stores to life!
As a result, shoppers who walked inside the door felt that they personally knew the owner. Attractive conversations about children, family and growth in Portland were frequented among customers. And the emotional connections triggered by these interactions helped customers feel more comfortable while shopping.
Needless to say, self-disclosure actually helps to better know your customers! Here is another example. My friend Dennis is a Ritz-Carlton doorman. He is a master who uses self-disclosure to establish relationships with guests.
If a family with young children pulls on the front drive, Dennis is always excited. (He has a young daughter himself, and as soon as he spreads a warm welcome to the guests he arrives, he does not hesitate to share information about his family. Display an image! But learning his effective way of knowing Dennis is his first attempt at his customers.
How well does your customer know? Here are some ways to create comfort using self-disclosure and build a relationship of trust with the buyer:
<b> What is your story? </ b>
How did you get your business started? Are you "falling" in your work line? Perhaps there are interesting anecdotes and happenings that triggered the birth of your business. If so, this is called "Your Talk", which is a basic tool to help your customers know you.
Write it out. I speak aloud and practice. Make it funny. And tell it to everyone. Create a special page on your website called Your Markety "Our Story" or share this personal anecdote "My Philosophy". On my website, <a href="http://www.hellomynameisscott.com/?toInc=video.php"> video </a> of my story!
<b> Start a blog. </ b>
A popular new medium to share your feelings, experiences and emotions is with blogs. I recently, <a href="http://www.hellomynameisblog.com"> Hello, my name is blog </a> for my business, it's personal dialogue with potential customers Has become a valuable tool to stimulate Blog is an online journal where you can post comments, links, stories and articles. Blogs are free and easy, and are a great way for your customers to know what is happening in your life. And the best part about it is: Talk about self-disclosure!
For more information, see <a href="http://www.blogger.com"> www.blogger.com; </a> or search Google's various blog providers You
<b> Recommended resources </ b>
In your newsletter, on the phone or directly, recommend books, CDs and other resources. No customers change anywhere, their business and relationships. If they take your advice, they will tend to share their experiences with you, you will soon have more things in common
My friend Ed, who works for cornerstone finance, does this all the time. He spends hundreds of dollars a year buying a copy of his favorite book for his customers. He tells them how the book has improved his life in the hope that his clients will exchange their similar experience.
Not only for the development of customers but also for your products and services, doing it yourself is extremely important. If you follow these principles of self-reporting and reciprocation, your customers get to know better! It is not a person you know – it is a person who knows you.
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