The partnership needs careful planning because you will never finish going after the same client. Learn what other niche is serving before you get over surface information and consider partnering.
It's tough. :
Partner, business partner
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In partnership, the first thing you need to do is grasp your strengths. What is it that you do the most? What do your stores enjoy? What is financially feasible? What are you planning for the next six months of the year? You really make sure that you are not affiliated with someone who would be a direct competitor with you.
What is your specialty?
This is a small dental office for consulting this network. This is a document imaging solution for small law firms. Maybe it is an over-the-counter network, BOS system, for a small restaurant chain. Whatever you are, once you know where your real strength is, the best, most production of pairing you can possibly do
Make sure you are not affiliated with a competitor
Highlight the double underline and the "non" part. Otherwise you are going to be scared that you are going after each other's prospects and customers. One of the scariest things for many people happens when this company gets going after your business when they get the first deal starting
In order to make sure that you are not in conflict, you need to move past "business card BS". "I know exactly what they are. Most of the companies that want to partner with you, most of the companies that want to partner with you, your real strength is hardware, software
Move beyond the conditions of the business card
Everyone says the same thing with their business card, yellow page ad and direct mail pieces. Little but it is actually important when partnering with a company to figure out what their core competencies are. What is the best thing they do? What are they known for? What is one thing that their customers' prospects come to them?
Many partners have completely different niche
You have to look for very technical people. Look for a consultant who does not want to touch the stuff you do every day.
In other words, your staff have good skills that can get you a simple dedicated server installation, but it's Microsoft Exchange Server or SQL server or Vpn.
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