Real or marketing investment
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Direct Mail Postcards Direct Mail, Marketing, Direct Mail Marketing, Missed Postcards, ROI, Business Marketing, Joy Gendusa
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All too often people see the marketing ROI in terms of response rates: ie, "I send out 10,000 pieces of direct mail and only get 39 bad responses" I think this is wrong.
When it comes to return on investment marketing, it means the term return on investment, and you need to realize that returns are measured in dollars (or local currency). Suppose you spend 5,000 dollars on 5,000 bulk shipments and receive 10 calls as a result. Not very similar But in these 10 calls you close 6 and get an immediate sale of $ 12,000. <i> It's a marketing ROI! </ i> And it doesn't even take into consideration future sales to those 6 new customers. It can add up to hundreds of thousands of dollars.
The same simple math applies to any other sales: magazine radio ads, press releases or articles, print ads, yellow pages, websites, etc.
Each marketing campaign from the response until I say it was not limited to this We succeeded in strengthening the launch failure campaign.
<i> Point Case: </ i>
Jeffrey's highly successful consulting firm, CFO with a measurable solution, adopted a successful small business marketing strategy based on direct mail marketing. The main elements are mailed from newspapers and full color postcards. The design is done at home and printing and mailing are done by a specialized postcard printing company. In his own words. ..
"We mail the newspaper and get our best response from backing it up with postcards. Depending on the postcards. Some postcards have pulled better than others.
"The professionalism of postcards is effective: it gets attention, it holds the image we want to maintain, it creates a reach, it responds
"We probably average around 7,500 postcards a week. From 7,500 postcards we get at an average of 15-20 leads. At least a third of them in 15-20 leads comes to us introductory seminar So if you say that 5 or 7 people will appear, they will pay $ 1,700 pieces that off we will further close for $ 30-40,000 services.
"The money we put in our postcards is like falling into a bucket compared to what we come back to. By doing so we push forward and send out, we will develop back It will always work. ”
It is an excellent marketing ROI. The measurable solution spends about $ 2,275 for a 7,500 full-color postcard. It includes printing, mailing and mailing (including mailing lists). Then they get between $ 8,500 and $ 11,900 with an immediate response for the introductory seminar, and an additional $ 30-40,000 follow-up sale. Spend $ 2,275 and earn $ 40-50,000. You don't have to be majoring in advanced math and rocket science to get it to work: that's what the marketing ROI means!
Direct mail marketing results vary from business to business, but keep the principle and always work: If you send enough promotions, don't worry about the response ratio if your marketing ROI is high
"Tsutsu" "Tsu" "Tsu" bonds
There is a lot of hype on how to improve sales and profitability. But when it all came to it, did you know that there were only three ways to grow a business? read more.
It's tough. :
Marketing service, marketing agency
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Increase prices, purchase frequency, purchase quantity!
In order to thrive and grow your business, it is necessary to understand the principles upon which your business growth is based. Price rise, purchase frequency and purchase volume are crucial to your business survival and growth. Business is based on principles. The best way to expand and grow your business is to follow these three basic principles.
Price raise: Inflation retailers to raise the price of goods. There is no such thing as a static price, and everywhere companies are forced to raise the price of goods in order to stay in profit. The problem facing companies is the fact that consumers see price increases in different lights. They see it as a price measure and feel that the business is using them.
Please be aware that you have to be careful when raising prices. Here's the point pacify customers getting up to price:
1. Try adding a value: this will help justify the rise in prices in the eyes of the consumer
2. Increasing prices gradually: Losing the price increase, which is 50 ° C or $, which is acceptable at the buyer.
3. Make sure that the item is a popular item, so that the customer still feels forced to buy despite the price raise.
Purchase Frequency: The purchase frequency is necessary for the survival of your business. You can not make enough profit for your survival if you don't buy with reasonable frequency and then customers. We need to do two things to make this happen.
Hold the customers and keep them buying from you: You can do this on offering to your customers and building good customer relationships with them This is your faithful customer Helps. Even selling towards the goal of “doing these.” These are the related products offered to offer when you buy from you. A lot of your profit is gained in this way. It is estimated that 20% of the profit from is from primary products and 80% is from back-end products.
Have a new customer flow: Every business needs a steady flow of new customers. These buyers are obtained by advertising and market promotion. This is your highest marketing effort, but you will eventually get a return.
Your current market work will bring to new customers. Establish yourself as an expert and leader of your market. In this way, you build customer loyalty and gain new customers. These are expansions to be added to, new market development and new product gathering.
Purchase quantity: This is a principle that determines not only your survival, but also the growth of your company. As your business continues to grow, your purchases must increase. This can be done in the following way:
1. Start-Affiliate Program: Sell your products for our company, our site and our development program. It's just like the off-line world sales force. The only difference is that your affiliate drive warmly ready to buy a visitor on the sale page of your website to your store or business of disabled people who need a lot of business that can generate this Selling Online for
2. Froogle: List your business with Froogle. Shopping List with Google. I draw this place in a place with a pomegranate. You can also make local lists with search engines and Google maps. This increases the purchase quantity.
3. Get and Expand Marketing for the Presence of Websites: These days there are sites that can not really be regarded as unavoidable. This is a powerful way to get ahead of your competition. You can draw a new customer from the internet community. You can write a list of regions as Google search engine. You can have a local list of plus Google Adwords.
4. Focus on multiple niche markets: Don't stop at just one niche market. Expand to other relevant markets or even completely different ones. This will increase the amount of purchases with your new customers.
5. Selling: Trains sell products to all your sales staff. This will increase product awareness with your customers and make more sales
When paying attention to these three principles, you can bring your company to new heights. So remember the three principles, raise prices, the frequency of the purchase and the amount of purchases and your company will not stay stagnant. Even if it continues, we will continue to grow and welcome your business expansion to our industry.
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