The new business of the name of the selection is not easy. The name identifies more than your company. Good for our customers, a little more about the above.
It's tough. :
Exhibition marketing, exhibition planning, exhibition training, exhibition staff training, exhibitor staff training, exhibition books
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The new business of the name of the selection is not easy. The name identifies more than your company. Good for our customers, a little more about the above. Your name distinguishes your peers, maximizes customer interest, and if you right it-invites further investigation.
I did not do it correctly. At least not first.
All entrepreneurs made a mistake and I made the first one quickly from the bat. Impressed with the fledgling business I was starting, this valuable company is so close to my heart and precious, I baptize my company Diadem Communications Crown means a crown-for what I felt There was a fitting name
Crowning achievements.
What does Diadem say to you? It does not evoke my thoughts coming into your company, train your sales team that you are the staff of the best booth ever, will you just adopt a loud noise even if you are surprised?
No. It does not say to me. To make matters worse, it did not say it to any of my potential customers. Going by name alone, no one can determine the least bit of information about me, my company, or the services we offer. The name said nothing, it did nothing for me.
The name had to go. More importantly, it must be replaced by something valid How do you come up with an effective name? please think about it:
Valid Name:
<b> 1. Your name must reflect your identity. This is a necessary aspect of branding. You may promote it as often as possible, getting it in front of you as much as possible. How do people want to think about you?
In part, this integrated customer's personal name. This is very common in some professions: leaps to the legal, medical, and accounting minds.
Others prefer more descriptive names. One of the successes of doing a small baker to success is identifying her first customer from the "cookie woman" under the name of the business. It is suspicious that most of the customers know her name (it is a slap) but everyone in her market knows "cookie women".
<b> 2. Tell what you are doing: </ b> There are few company names when it indicates what type of work your organization is actually doing. Take the following example:
-Smith and son
-The Halbert Brothers
-Only one thing
What can one of these companies tell me? Of course they found in 'contexts', such as Yellow Pages or an online business directory, by having a name that they already know (a tricky suggestion for a new business!) Or relying on a customer.
<b> 3. Tell how you do it: </ b> The words are very powerful. The carefully selected words are your image of being able to convey your name without hesitation. "Tsu" "Tsu" "Tsu" bonds:
-Champlain Valley therapeutic massage
-Clouds above the massage
-Speedy spa
The first is still the third, focusing on more medical approaches, second, dreamy, luxurious approaches, and high-speed services. Looks like it.
<b> 4. Distinguish you from your colleagues: </ b> Your company name is the first opportunity to tell the customer how you are different from the competition. This is by highlighting what uniquely makes you show exactly what aspect of your product and service can not be found somewhere else
Each organization clearly has a different focus and approach to their customer base. They take a fundamentally different approach to customers of different types of collections. These are all told in less than five words.
<b> 5. Peak customer interest: </ b> Customer interest is in art and science. Think about What quality of your service is the biggest import to your customers. What kind of words might appeal to them?
Highlight the important nature of your name. For example, a busy homeowner pulls in towards a "book to pay" readers for a good mystery to the inherent promise of speed provided by "Bob's Instant Plumbing"
Word selection is also important. Two yarn stores can specialize in both specialty fibres, but label oneself "all the time in all cannabis" is obvious with the name
<b> 6. Invitation Further investigation: </ b> Customers are interesting creatures. What other groups do go to other groups. Because their quality is perceived by your target audience-you want them to be friendly and inviting to your name.
The best example of this may be seen in the individual investors segment of the financial services industry. Charles Schwab spent a year cultivating a classic, formal image--but since the consumer base is changing from 'old people with money to' 401K everyone, 'Charles Schwab
Make sure your name does not threaten your customers! Some companies are more formal than others, but adopt self-confidence at your risk.
After following a series of simple step-by-step instructions to match my service offerings and my corporate image unification strategy, I came up with a typical name: Assisting Companies at Trade Shows--This The name instantly tells the customer what I should do, and I will tell you a little bit of how to do it-not a coach, direct, a guide, also
See the difference? So, buying soon exposed some of the people who became my best customers. The same thing can happen for you--whether to pick the right name.
What does the bias have to do it?
Interesting people have the opinion and conviction that they feel strong.
Call on these biases, especially when talking about them. Hehe
Bias: preferences and inclinations, especially those that interfere with fair decisions.
I have a marketing product that does something about it.
1. No one has the same bias you do. And they like your bias as much as you like.
2. If you keep trying to force everyone to convert to you. ..
It's tough. :
Kim-Klaver, Klaver, Marketing, MLM
Article body:
Interesting people have the opinion and conviction that they feel strong.
Call on these biases, especially when talking about them. Hehe
Bias: preferences and inclinations, especially those that interfere with fair decisions.
I have a marketing product that does something about it.
1. No one has the same bias you do. And they like your bias as much as you like.
2. If you keep trying to force everyone to convert to your prejudice, the government may come out new with me not speaking the registry. So what do they do? They talk to us all
(Sorry ------------- Registry signed 1.2 million Americans. A deafening message from American consumers to marketers: "We You don't want to be bothered with your ingredients-we're "!"
3. Ask first those who are equally biased or who have new information to those who have not yet commented. (The first group gets you a connection instantly, thanks to your shared bias. And sometimes you can enlighten those who are open minded. Don't do it-and it's in the zone of therapy.)
Example # 1: She loves them, because she had great results Speaking of nutritional supplements in the gal market: she wasn't pulling like she used to.
Of course, as Gal said to yesterday's call, now she wants to save the tired people of the world.
Problem: Are they not asking her to come to save them?
We are uninvited guests despite our own convictions and bias for our products.
Here's how to receive an invitation from someone like you:
Start by seeking people with the same bias as you.
Here are two biases from two different people: you are going to be more fun for talking (instead of you):
A. "I believe that prescription drugs are probably the best.
B. "I know that nutritional supplements are needed because there are no enough nutrients in the food."
Can you let go? (Don't forget the gratitude you can not expect a cure if you don't have one.)
Example 2. Suzanne sells non-toxic household cleaners that are suitable for the earth she uses. Which person seems to have her bias?
"I think that traditional detergents do really work the best, I do not think that those large companies will put us toxins and chemicals that harm us, and the government will not let them."
"I was worried for years that my regular cleaning products sneeze at me and my children get sniffles and breathing problems. So I was always looking for a choice."
So, did the bias come to do that? Oh, everything.
Oh, I'm sorry to be disappointed if you think your opinion is just common sense and not prejudiced:
"Common sense is a collection of prejudice."
-Einstein
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