The wisdom of marketing tells us that 80% of all household purchases are made by women, business owners can not ignore them. While marketers of children's gear, food, cosmetics and clothing are good at reaching women, women do everything except cars, auto services, technology and Viagra
A marketing consulting firm reports that 60% of women 16 and older are working. They make up about half of all college students and about 38% of small business owners according to the Bureau of Labor Statistics 2002 figure. According to the Prudential-Financial February 2002 survey, of the 400 American women surveyed, 37% live in households with income of $ 50,000- $ 100,000, and 12%
This market passing through no establishments is the same collection as not neglected. The same win loyalty as not inviting. Because they notice small things, the difference in dealing with women is definitely. Men tend to make decisions based on first impressions and key interactions, but women do not stop collecting information.
Women develop a collage of impressions about business from the small factor of one hundred; everything from cleanliness to shopping bag design. A smart amen turned around here to make use of the investment a small amenity was a woman. Many young women are much smarter than today's generation was at the same age. They have traveled widely, achieved and noisy consumers.
The loyalty of women shoppers and the key to earning your share of this market is not a carefully chosen option but an a-to-Z overwhelming them
Women's clothes adopt this strategy and offer simple clothes with limited palette. Furniture stores like the furniture in Atlanta's warehouse peeled "all go with everything else to their choice" array. Home paint companies are adhering to this tactic of peeling and providing carefully selected options.
look! Women have many work and family responsibilities because they do not have time to study and ponder all purchasing decisions. It is a toy with a friend who impresses. A man can have a driver of 16 different sizes in his toolbox, but you show a tool with 16 replaceable heads to a woman, she now she takes less room, Having one instrument to accomplish the same thing, eventually cost too much, and do the same job.
Whether they buy for themselves for a business they own or control, women do not have statistics or vast data, considering the choice of two nearly identical products based on their relationship with the seller , Women choose based on the relationship between vendor and customer service.
Men want to buy a product, but women want to know how it works. Arizona's Prescott True Value has a loyal following of women who are running a household on their own for divorces and whores. The hybrid system guides customers by asking them to answer questions repeatedly from the table. Andy-Lotterer, the owner Prescott Arizona 's true value store is to respect its customer service. "It takes the time to explain things to customers and not talk to them," he says.
All discounts and rewards for entrepreneurs and marketing women attract the creativity of the care or women. If a person is ignored by a sales clerk, he thinks, "What a sudden move." Women think, "I hate this company." It is good and bad to affect female customers is. If you learn this, you have the handle of your share of the growing niche.
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