Promotion and advertising can be a heavy expense, especially for
A new business that wants to announce itself in the community. Ru.
But often not very much to a home-based business
When it comes to advertising, a limited budget. Home business
The owner, his product or
The lowest possible cost of service.
There are many ways. Large-scale pet breeders struggled
For several years he came up with novel ideas. He
Customize your "birth certificate".
Almost immediately, his sales rose more than 10 percent.
I was trying to attract a new home cleaning service owner
client. She started because she couldn't afford much ad
Provide a "house cleaning seminar" to citizen groups. After two people
The month of the seminar, she was overwhelmed with referrals and customers.
Promotion often makes a significant difference in business
Success and failure. Customer or client
Need to have a business or product line before they buy
Reason to buy.
If you try to promote your business now you can move on
One of the two directions: 1) You can take the traditional route
promotion
Creative juice to use for a considerable amount or 2)
Flow and mount low-cost promotional efforts using potpourri
Attention-Get the trick to bring your message to buy
It's public
Now, indeed, traditional advertising is valuable. your
Companies are big enough or sell a large number of products
The line shows that you have a serious media campaign
Promote your business
However, if money is tight or you do not know if it can be depreciated
The heavy cost of media campaigns, over a period of time
Below is an assortment of low cost technologies that you can try. Absent
Specific business that may be appropriate to complete
Surely it will be expensive to try them all. But you
You
Present. People love to receive "free" items, especially items
They can be used to gain knowledge or improve life. You
Base this entire desire promotion campaign. If you are
For example, if you are operating a furniture repair business
Off furniture repair brochure, free furniture planning guide,
Or a color swatch. When you start giving authority
Information customers begin to perceive as professionals
Your field.
Creation of news. I want to get name and news from your business
Local newspaper? I think I can. You
Create some, do not have news to report to the local media.
Maybe I took it with a new friend. Or maybe you are selling
Unusual product line.
For the community. Or maybe you received an award from a citizen
Or a specialized group. Many weekly with local Pennysavers
Very interesting business news will help you like this
Get the attention of thousands of people.
Event. You may be able to get media attention
The crowd by staging a special promotion event. If you run
For example, in the fitness class
Teacher's Day. If you promote a new real estate business,
You can offer tours of model homes in the area. If you are
Sell children's products, it's spring, you can provide
Lunch with Easter Bunny. Get an idea?
Charity tie-in. Are you launching new products? The
Improve visibility of specific segments of the community
Offer your products to one or more local charities as Raffle
For use in prizes or funding events. You will receive more
Exposure among people who buy tickets or attend events.
Contests. Provide the desired or unique item.
Item-as a contest prize. First, find the theme of the contest
In your business. The service clerk may offer to eat quiche
Contest A young model contest that has provided photos. The
"Early American" crafts provided by Jun Kraft
Contest Submit Submissions and Provide Prizes
You're the winner Does the contest get attention? You bet. Everything is taking
Some signs, a small press announcement or two, and a word will
Spread throughout the community grapes.
Community service does not bring you to the attention of anything
People faster-or more favorably-community services. It's tough.
How Your Company Can Become a "Good Neighbor"
Community. If you are running lawn care or gardening services,
Free seasonal service available
Poor charities and nursing homes in your area.
Hundreds of people will hear about your work in the process.
It is the cause of various communities for volunteers. Where appropriate,
Steps During Community Emergency, Offering Products
Services to support organizations and individuals in need.
Coupons Americans are very sensitive to coupons. Test the market:
The coupon at which level will increase the amount of various products
Or service line? If you get a provisional answer
Distribution coupons that offer discounts on your service.
Distribute to local newspapers at the store counter
A-mail packet (also often appeared.
In one, in the launderette, in the public library,) cheap
A place where people gather.
Badges and novelties. Can be produced easily and cheaply
Badges, bumper stickers, book covers and other new items
For the distribution of your area. I can seal your business name
And in the first name of many customers of these products
Distribute them for little expense and freedom. Or your
Novelty program to contest: once a month, you
Awards to any individual that happens to carry that car one of you
Peel off coupon bumper stickers and badges, redeemed with
Your business location.
Celebrity Visits. With a bit of persistence, you may be able to:
Local media celebrities, civil servants, or
Personally entertainment-but also fictional cartoon characters
Clowns-visit your service. Celebrity can read and sign
Do the story to the children do a demonstration of cooking, or
One of one hundred other traffic building activities.
Celebrate the holiday. I want to celebrate
Special sale holidays. But celebrate some
Also on offbeat holidays. It can only be done in almost all businesses
A less known holiday. Listen to the day of the national pickles for ever
instance? Or the moon of cat lovers? If you find a "right" holiday,
You can sell sponsors and specialty products
Media coverage of holiday events.
Where do people go? Can I open a sales information booth
Community fairs and festivals? Can this promotion technology
Jobs for Gift Retailers, Craftsmen and Personal Services
If you have people and time, can you handle it?
Regional fair or trade show?
Mailing list. Start establishing a committed customer,
Gather your name on the mailing list. Please save your name
Mail Order and Telephone Inquiry Finally, you will be able to:
To send product circulars or even catalogs to your people
The list and you can promise your product by mail.
It's a treasure hunt If you want people to buy it now, please offer them
Invincible contract. Old products small household appliances,
Books, anything-you will give them valuable discounts
To equivalent new items. Or stage a general purpose cleaning animal
Hunt Customers who bring three cans for you
Community Food Bank Receives Product Discounts
I purchased the day.
Party Everyone loves parties. Why celebrate
Your business anniversary or some special holiday
Baked goods and beverages? If you are running a service business,
Small banquet room to get an open house that can provide things
Your community room. Besides snacks, check the location
It is brightly decorated.
Greeting card. Send greetings to key customers
Or customer? Makes holiday, birthday and anniversary wonderful
Greeting card opportunity. Greeting card create huge favor
And hold your name in front of people.
Seminar. In this information hungry age, people love to receive
Advice, especially about their personal needs and hobbies. You
We can also offer health food and fitness classes for sale
"Wellness" seminars at lunch time for businesses in your area
Community. We can also provide interior decorators
"Tsutsu" "Tsu" "Tsu" bonds
Gather at someone's house. If you are running a print business,
Perhaps you can offer travel and layout seminars on your plant.
If you are not happy with your promotion effort today or
It is necessary to simply increase the impact on customers
Outlook-It's probably time to boost your advertising efforts.
Advertise by means of all means, or if it can become. But
I think that the biggest sales promotion assets will come to mind. Ponder
Products, services and events that can be provided to the community
Invent creative creative strategies around them. You
You need to invest a bit of time and energy in the project, but
Payoffs are worth it. You save hundreds or even
Still better, with thousands of dollars of advertising, you will travel
There are also shortcuts such as indoors, underground malls, and in tunnels.
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