The practice of using video games to promote specific products and organizations is known as "Advergaming". In large enterprises by commissioning free online games in the earliest column descriptions of wired magazines, 2001. ADVERGAMING has three categories: ATL Advergaming, BTL Advergaming, and TTL Advergaming.
ATL Advergaming can be described vaguely as a promotional video game. Recognizing the business of interactive video game pages with its product website visitors. This method is also used to increase site visitors and increase traffic flow on the website. If the game is made for product advertising, the product is highlighted in the game.
The invention prior to the Internet, floppy disks and later compact disks were used as a medium for promoting the game as a particular product. Floppy disk basically promotes product creation while raising creativity. The first Advergame was distributed by American Home Food developed by Chef Boyardee. By continuing to Taco Bercoca Cola you are a mo-game including floppy disks. The first advertising games to be distributed on compact discs were from Chex and General Mill. These
BTL's Advergaming consists of recruitment tools like in-game advertising, militias and edutainment. Usually, the mascot of a particular company is depicted as the protagonist of such a game. Pepsi and Burger King are each designed by Pepsima, a promotional game for the characters of Hamburger. The story of these games can be commerce, education and politics like games and can draw more young people towards dedicating their lives to the army of the US Army
In-game advertising is a more commercial type and is intended to promote products purely through games. This is really picking up and even movies are being driven this way. As on the movie, the website of the mummy, there is a game that has a story similar to the movie, the player is a movie and its subject matter, facts about the mummy in Egypt Educational Advergaming is a game that draws moral messages to the player Refers to
These games can also serve as a medium for advertising themselves, like EA sports video games. By using this strategy the company can offer consumers low prices or free games. This is also effective in lowering the price of games with a monthly fee.
TTL Advergaming or the most rare form of Advergaming through the line Advergaming. URL links are embedded in the game that takes players to a web page that has BTL's Advergaming. Different ways are used for your player specific page. In the game, URL hyperlinks, as the player clicks to learn about the facts related to the next level plot, there has been a case where there is no game attractive player, with the theme to learn its curiosity about the product So it is a click-finish game that requires it. The link data is downloaded as following the link through various types of games. Click on the URL that encourages visitors of the website to receive a temptation.
This technique of advertising is truly beneficial as it not only creates the awareness among his friends, but also among the players lands the website on the suggestion of a friend because the success of Advergaming relies on word of mouth , Also known as virus marketing. In 2004, the industry generated about $ 83.6 million and involved 1.50 million players.
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