The words can not only affect people's mind, but can completely change their perception. It is persuasive, tempting and motivating words. They are used by politicians, public relations, and even parents to pass their messages. These words are known as words of power and become strange when used in advertising.
New or improved words create a sense of curiosity. Customers get the impression that the product is different from others and try to get it before someone else has an edge over others. Laundry products are always advertised as new, and have been improved since the year. Although it will be one of the new and improved versions of existing products, although both the power of the words and products can strengthen each other's strength.
Take, for example, the trust of the customer who gets the help of the line 'money back guarantee', these power words. It is a must to print these words on the ad closing line. After this statement, you need to specify the payment method and how the money will be returned if the customer is not satisfied.
Most of the clever adverts certainly have a small known secret that has generated interest within the reader. People are thirsty, they want to know that others don't know. They have not been successful with anything in particular as they think there is some important information they are missing.
The word "insiders say it" is similar to "secret". It provides information from some expertise that is not yet known to the outside world, and information is leaked to him only if the customer gives money.
The free words at the head of the message simply do wonders. Readers easily absorb messages if something free is not actually given to the customer. If, by some change, the company decides to forgive the customer and pay for something that was supposed to be free, the customer's trust is lost immediately. Usually, the word FREE is spelled as FR ~ E on the website because ISP filters block messages with real words.
You are a very important word to use in advertising. If he purchases a particular product or service, he points out the benefits directly to the customer. Step into the customer's shoes and try to write down the points that will reduce interest as they become profitable. The benefits should then be referred to the customer by their speech with ''. The customer feels that he is being spoken directly.
The word "immediately" sounds in an emergency. It "do not wait any longer, get it now!" This motivates the customer to take some necessary and prompt action.
Power itself is a powerful word. Give the consumer that power and watch the magic. This gives the feeling that the consumer can gain ownership of something he has ever been lacking, and this allows him to achieve the impossible.
The basis of a successful ad is to understand the needs of the consumer and design the ad accordingly. It is not enough to just show the benefits of using a company's products or services. The statement should be designed so that the customer should see his advantage in the product. For example, a digital camera ad does not have the trick, just to indicate that the camera's built-in memory is 1GB. Instead, the sentence should be changed to "sufficient memory to store 350 images or 50 videos". Solutions to customer issues are reflected in this text. The idea can be taken as from how other similar brands of ad are written and placed in an ad. After the construction of the sentence, adding the word of power to flavor the top of the ad completely creates a winning ad campaign.
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